Bengaluru-based clothing-care startup Iztri has secured ₹1.5 crore in a fresh pre-seed round led by AJVC. The young company, which focuses on professional ironing and clothing-care services, is trying to solve a simple problem faced in every Indian home—keeping clothes neat, fresh, and ready to wear without any stress. With this new investment, Iztri aims to expand faster, improve its technology, and bring organised clothing-care to more households across the city.
A Simple Idea Built for Busy Households
Iztri was created with a clear purpose: to make clothing-care effortless. Many families rely on local ironing workers who operate informally. While the service is useful, customers often face delays, inconsistent quality, and the worry of clothes getting misplaced. Iztri wants to remove this uncertainty and replace it with a smooth, tech-driven experience. Customers can schedule a pick-up, and the company takes care of the rest. Clothes are steam-ironed, neatly folded, and returned on time. Every step is tracked digitally, making the service reliable and predictable. For working professionals, students, and families, Iztri brings a sense of relief by handling a daily chore with professional care.
How Iztri Plans to Use the New Funding
The fresh ₹1.5 crore investment will help Iztri strengthen its foundation and scale operations. One of its key goals is to expand across more neighbourhoods in Bengaluru. The company wants to make professional clothing-care accessible to every home in the city. With the growing demand for dependable services, Iztri is preparing to upgrade its technology stack. Better workflow management, stronger tracking systems, and improved logistics planning will help the startup deliver faster and maintain high service standards even as order volumes increase. The company also plans to establish additional processing centres equipped with better tools and trained staff. This expansion will allow Iztri to handle larger workloads while ensuring the same quality customers expect. A part of the funding will also be used to train its ironing professionals, giving them a safer work environment and stable earnings.
The Team Behind the Vision
Iztri is led by co-founders Rohit Ramesh and Ankit Choudhary. Rohit brings experience in engineering, business, and customer-focused operations, while Ankit, an IIT Delhi graduate, understands logistics and scaling hyperlocal services. Together, they saw an opportunity in a space where millions rely on daily services that have not changed much for years. Their goal is not only to provide convenience to customers but also to uplift the ironing workforce by giving them structure, training, and dignity in their profession. Their combined expertise is helping Iztri design a model that is scalable, efficient, and impactful for both users and workers.
A Growing Shift in India’s Daily-Service Sector
Iztri’s progress represents the rise of a new trend in India’s startup ecosystem. Everyday services like ironing, laundry, and cleaning are becoming more organised as young founders use technology to modernise them. This shift benefits everyone. Households get faster and trustworthy services that fit into their busy schedules. Workers receive better working conditions and steady income. And cities become more efficient as hyperlocal services become streamlined. With its new funding, Iztri is ready to take a bigger step toward changing how Indian families manage their clothing-care routines. As the company grows, it may inspire more startups to transform simple, everyday tasks into dependable, well-managed services that improve urban life.