In April 2025, Pronto was a single hub in Gurugram taking about a thousand bookings a day. Fifteen months later, the company says it runs close to 18,000 bookings a day. It has been valued at roughly Rs 2,000 crore. The founder, Anjali Sardana, is 23.
Sardana grew up in Delhi and studied biology at Georgetown University. She began working on the idea in college. She mapped how India’s informal domestic labour market works, and where it fails both sides. She returned home and started operations on 1 April 2025 after raising a USD 2 million seed round from Bain Capital.
Ten minutes, and a per-task bill
Pronto’s pitch is speed. The company places trained, background-verified helpers into homes and promises service in as little as 10 minutes. To do that, it runs micro-hubs inside residential clusters rather than a central facility.
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Pricing works differently from the usual arrangement. Customers pay per task, not per hour, which the company says makes small jobs worth doing. Services include cleaning, mopping, laundry, ironing, utensil washing and basic meal preparation. On the worker side, the company offers guaranteed shifts and steadier earnings, an attempt to bring structure to informal work.
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The funding run
Investors have moved quickly with the company. A Series A of USD 11 million was co-led by General Catalyst and Glade Brook Capital, with Bain Capital Ventures participating.
In March 2026, Pronto raised USD 25 million in a Series B led by Epiq Capital. General Catalyst, Glade Brook Capital and Bain Capital Ventures joined that round, taking the post-money valuation to USD 100 million.
Data firm Tracxn now values the company at about USD 202 million, or close to Rs 2,000 crore. Pronto was incorporated in Delaware and has since shifted its domicile back to India.
What happens next
Order volumes crossed 350,000 in February 2026, according to the company. Pronto operates in Gurugram, Delhi, Mumbai and Bengaluru and plans to enter more metros over the next 12 to 18 months.
The fresh capital is earmarked for training 10,000 more professionals. It will also fund tighter quality checks and real-time operations technology. It will need all of that. Snabbit and Urban Company’s InstaHelp are chasing the same households, and both are scaling fast.