Fascino AI Aims to Make Physical Advertising Measurable Through AI and AR

Krishna Chandra Garain

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HYDERABAD, INDIA — Fascino AI, operated by FascinoAI Pvt. Ltd., is developing a technology platform designed to help businesses connect physical advertising with measurable customer engagement and potential sales. By combining QR codes, browser-based augmented reality (AR), mixed reality (MR) and artificial intelligence, the company aims to make campaigns across billboards, bus panels, posters, print advertisements and product packaging more interactive and easier to track.

The platform allows users to access digital experiences by scanning a QR code, without downloading a separate application. Depending on the campaign, users can explore interactive content, submit their details or request a callback. According to the company, its AI-enabled system can help capture and analyse leads and support follow-up communication through messages and emails.

The approach is intended to help brands understand how audiences interact with their campaigns, from the initial scan to subsequent engagement and potential conversion.

Connecting Offline Advertising with Digital Measurement

Physical advertising remains an important way for businesses and organisations to reach people in public spaces. However, measuring audience responses and determining whether a campaign generates enquiries or sales can be challenging. Fascino AI aims to address this issue by making physical advertising touchpoints trackable through digital technology.

The company’s platform is designed to provide campaign-level insights, including QR code scans, audience engagement, lead generation and conversions. These insights can help campaign teams assess performance across different locations and advertising formats.

 

Fascino AI is targeting brands, advertising agencies, retailers, transport operators and government organisations. Its app-less, browser-based approach is intended to make interactive content more accessible while helping businesses connect offline advertising with digital engagement and follow-up activities.

Leadership and Technology

Fascino AI was founded by Dr. Amit Damani, who serves as the company’s Founder and Chief Executive Officer. According to the company profile, Damani previously worked as a Business Advisor to Mysore Sales International Limited, a Government of Karnataka enterprise. At Fascino AI, he focuses on business strategy, growth and the application of AI, AR, MR and QR technology to real-world customer engagement.

Fascino AI
Fascino AI

Co-founder and Director of Technology Aman Krishan leads product and technology development, including the company’s AI-enabled, app-less WebAR platform. Co-founder and Director of Production Vikas Mishra oversees content and campaign production, helping translate brand and government requirements into interactive experiences for physical locations.

Together, the leadership team is working to bring immersive digital experiences into conventional advertising environments.

Government and Public-Transport Projects

According to the supplied company profile, Fascino AI has worked on government and public-transport initiatives in Gujarat, including projects involving the Gujarat State Road Transport Corporation (GSRTC) and initiatives linked to the Swachh Bharat Mission.

These projects use QR-based engagement to make public information and interactive campaign content accessible in physical spaces. The company says further project details and client references can be provided on request, subject to client approval.

The initiatives reflect the potential use of interactive advertising technology beyond commercial promotions, including public information campaigns and communication in transport environments.

Recognition and Market Focus

Fascino AI describes itself as a startup recognised by the Department for Promotion of Industry and Internal Trade (DPIIT). The company profile also identifies it as an awardee in the Bharat Entrepreneurs Award category at the 5th Bharat Entrepreneurship Summit 2026 in New Delhi.

By combining physical media, browser-based interactive experiences and AI-supported follow-up, Fascino AI is positioning its platform around a key challenge for advertisers: understanding what happens after people see an advertisement.

The company’s stated objective is to help organisations make offline campaigns easier to measure and manage, while connecting audience engagement with enquiries and potential business outcomes. As brands increasingly look for ways to evaluate campaign performance, platforms that bridge physical advertising and digital measurement are seeking to offer an additional route for tracking customer interest.

For media inquiries, contact Dr. Amit Damani at 9700237897 or email info@fascinoai.com. For more information about Fascino AI, visit its official website fascinoai.com, follow the company on LinkedIn, or connect with Dr. Amit Damani on LinkedIn.