For many people who move away from their hometowns, food becomes a reminder of home. A familiar taste can bring back memories of family, festivals and childhood.
Abhijeet Kumar and Anchit Kumar are building AnshuKaki, a homegrown food brand inspired by their mother’s thekua and traditional Bihari flavours from Gopalganj.
A Memory That Became a Business
Moving away from home for education and work made the brothers miss the food they had grown up eating.
Their mother’s thekua, jars of aam ka achaar and homemade khasta were more than just snacks. They reminded the brothers of family gatherings, festive mornings and the comfort of returning to their village.
They soon realised that many people from Bihar shared the same feeling. Friends living in different cities also looked forward to carrying traditional snacks from home after Chhath.
For Abhijeet Kumar, co-founder of AnshuKaki, these experiences gradually inspired a business idea.
After the festival, the brothers would often leave their village with bags full of thekua and achaar. They shared these treats with friends, who appreciated their homemade taste.
These simple moments helped them recognise an opportunity. They wanted to make traditional Bihari flavours accessible to people living away from their families.
A Name That Honours Their Mother
The name AnshuKaki holds a special meaning for the brothers. It is a tribute to their mother, who is affectionately known by that name in their village.
Her kitchen had long been a gathering place for neighbours during festivals, weddings and Chhath preparations. Traditional recipes were an important part of these occasions.
Through AnshuKaki, Abhijeet and Anchit hope to carry a part of that family tradition beyond Gopalganj and into homes across India.
The brand’s tagline, “The Taste Your Mummy Trusts,” reflects the emotion behind the business. It connects food with the care, comfort and trust people often associate with meals prepared at home.
Building a food business from a village has also brought practical challenges. Anchit Kumar has spoken about the work involved in arranging packaging, completing licensing formalities and setting up the brand’s website.
Despite these challenges, the brothers want to achieve more than simply selling traditional snacks. Their aim is to help customers in other cities enjoy flavours that remind them of their own homes and families.
Traditional Flavours for Chhath and Beyond
With Chhath approaching, AnshuKaki has opened pre-booking for its Chhath Special Hamper.
The hamper is designed for festive gatherings and for people who want to send traditional treats to loved ones living away from home.
According to the company’s release, orders placed by 6 November 2026 are planned for delivery before Chhath. Delivery timelines remain subject to courier schedules and serviceability.
The brand’s initial product range includes Gud ka Thekua, Chini ka Thekua, Khasta Thekua made with maida or suji, and Kaju Namkeen.
Its pickle selection includes Aam ka Achaar, Lal Mirch Bharua and Kathal ka Achaar. Together, these products bring familiar Bihari flavours to customers looking for traditional snacks and festive food.
Customers can explore the products through the brand’s official online store. Delivery is available across India, subject to serviceability.
The company also plans to expand its presence on online marketplaces such as Amazon, Flipkart and Meesho in the coming weeks.
Keeping Family Food Traditions Alive
For Abhijeet and Anchit Kumar, AnshuKaki is an effort to preserve traditional Bihari food culture while making familiar flavours accessible to people across the country.
The company states that it is registered with the Food Safety and Standards Authority of India (FSSAI) under Registration No. 20426271000433.
Food often carries memories that go beyond taste. A familiar snack can bring back a festival, a family gathering or the feeling of sitting in a parent’s kitchen.
By building a business around recipes connected to their childhood, the brothers hope to bring that sense of familiarity to a wider audience.
As AnshuKaki grows, its story remains connected to its roots in Gopalganj. What began with traditional recipes in a village kitchen is now becoming a business built around family memories and the taste of home.
For more updates, follow AnshuKaki on Instagram and Facebook. For media inquiries, contact anshukakofficial@gmail.com.