In a landmark achievement for Rajasthan’s fintech ecosystem, Getepay has become the first company from the state to receive final authorization from the Reserve Bank of India (RBI) to operate as an Online Payment Aggregator (PA). This milestone marks a significant step forward in empowering small and medium enterprises (SMEs) across India, especially in Tier 2, Tier 3, and rural areas.
Pioneering Digital Payments in Bharat
Founded in 2016 and headquartered in Jaipur, Getepay has rapidly grown into a trusted digital payments and merchant services platform. Serving over 1.5 million merchants nationwide, the company caters to a diverse clientele including kirana shops, e-commerce stores, educational institutions, service providers, and small manufacturers. Its core mission is to bring simple, secure, and scalable digital payment solutions to grassroots entrepreneurs and MSMEs, helping bridge the digital divide in Bharat.
What the RBI Approval Means for Getepay and Indian MSMEs
The RBI’s final authorization under its payment regulatory framework not only validates Getepay’s robust technology and compliance standards but also unlocks new growth avenues. With this license, Getepay plans to:
Expand its footprint across India, focusing on underserved markets in smaller towns and villages.
Enhance its product portfolio beyond payments to include digital storefronts, inventory management, GST billing, and business workflow tools.
Support the digital formalization of over 10 million micro and small businesses, thereby contributing significantly to India’s GDP growth from the informal sector.
Create thousands of direct and indirect jobs through an expanding agent network and support ecosystem.
Promote inclusive growth by empowering women-led enterprises and rural entrepreneurs with accessible digital financial services.
Technology Tailored for Bharat’s Diverse Needs
Getepay’s platform is designed to be mobile-first, lightweight, and language-agnostic, ensuring usability even in low-bandwidth regions. This technology-first approach enables seamless integration for merchants, allowing them to manage payments, business operations, and customer engagement through a unified dashboard accessible via web and mobile apps.
Leadership Vision: Empowering Every Small Merchant
Pravin Sharma, Founder and CEO of Getepay, expressed the company’s vision:
“This is more than just a regulatory milestone; it’s a validation of our unwavering commitment to building a truly inclusive digital economy. We started Getepay with the belief that every small merchant in India, whether in a remote village or a bustling city, deserves access to simple, secure, and scalable digital tools. With this RBI license, we are now ready to deepen that impact, scale across Bharat, and empower MSMEs with not just payments but complete commerce enablement.”
Angel investor Mahavir Pratap Sharma added,
“Getepay isn’t just another fintech — it’s grounded in Bharat and solving real, structural problems. The RBI license reinforces their credibility, and I believe Getepay is poised to become a key force in reshaping how small merchants participate in India’s digital economy.”
Strategic Priorities for the Future
Getepay’s roadmap includes:
Merchant Enablement: Providing comprehensive digital tools for business management tailored to grassroots entrepreneurs.
MSME Formalisation: Driving the digital transformation of millions of informal businesses.
Job Creation: Expanding support and agent networks to generate employment opportunities.
Inclusive Growth: Focusing on women-led and rural enterprises to foster equitable economic development.
Technology Adaptation: Continuously improving platform accessibility for Bharat’s diverse linguistic and connectivity landscape.
Conclusion: A New Chapter in India’s Digital Commerce
Getepay’s RBI approval is a milestone not just for the company but for Rajasthan and the wider Indian fintech sector. By enabling millions of small merchants to embrace digital commerce securely and efficiently, Getepay is playing a pivotal role in India’s journey towards a digitally empowered economy. As the company scales its operations nationwide, it stands as a beacon of innovation rooted in Bharat’s realities, ready to transform the way MSMEs participate in the digital economy.