ShopOS, the Bengaluru AI startup backed by Binny Bansal’s 3STATE Ventures, has opened its image and video engine to outside users through a new product called Sloosh. The self-service platform turns an idea, a photo or a clip into product images, visual scenes, reels and creator-style videos.
The engine is not new. ShopOS has used it to produce content for fashion, retail and D2C brands in India, the UAE and the US. Sloosh takes it to agency teams, in-house brand teams, founders, small businesses, editors, photographers and individual creators.
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What Sloosh Actually Is
Sloosh pulls third-party AI models into one workspace. Its website lists 28 models, including Nano Banana, GPT Image, FLUX, Seedance and Kling. Users work in four ways. They can type an idea or pick a template in a chat window. They can run ready-made workflows called Spaces. They can build or change workflows on a visual canvas called Spacelab. They can also ask ShopOS’s own creative team for help on a harder project.
Spaces are the core of the product. Each one bundles the steps, models and settings behind a result. A user can then repeat a task with fresh inputs without rewriting prompts. The site lists more than 200 pre-built Spaces for product photography, advertising, fashion and video editing. A batch mode can push one Space to produce hundreds of images and videos at a time. Users can also publish and share their own Spaces.
Why Spaces Matter More Than The Model List
Model access is a commodity. Anyone can rent the same image and video models through an API. What is harder to copy is a repeatable process, and that is the bet here. Sai Krishna V K, cofounder of ShopOS, put it plainly: great creative work is a process, not a prompt. Spaces are how that process gets reused, forked and improved.
The company has also built a Model Context Protocol integration. It lets users call Sloosh templates from ChatGPT, Claude, Gemini and Cursor without leaving those tools. An Adobe After Effects plugin is in the works. Both moves matter, because creators already live inside those tools. They will not switch for a marginally better generator.
Pricing And Who It Is Meant For
Sloosh runs on credits. The Creator plan is $19 a month, or $204 a year, with 195 credits a month. The Pro plan is $49 per seat a month with 535 credits, and the Max plan is $99 per seat a month with 1,135 credits. Annual billing is cheaper on the higher tiers.
The positioning is clear from the price. ShopOS sells managed work, where its team reviews and refines AI output before handing over finished assets. Sloosh is for everyone who cannot pay for that service but still wants the engine. Ajay P V, the other cofounder, said the engine had become good enough that it should not stay inside ShopOS.
Why An Agency Is Shipping A Self-Serve Tool
This is a defensive and an expansion move at the same time. Creative agencies make money on volume and judgement. When the underlying generation gets cheap, the judgement layer is what survives, but the volume layer moves to self-serve tools. ShopOS would rather own that migration than watch creators buy a subscription elsewhere.
It also gives the company a distribution funnel. Sloosh users who outgrow the self-serve product become leads for the managed agency. The pricing tiers are low enough to test that funnel cheaply. The risk is that the reverse happens. Brands that would have paid for managed work may decide a $99 seat and an internal designer is enough. That eats the higher-margin business the company already has.
The second risk is support. A self-serve creative tool carries credit queries, failed renders and billing questions. A 40-brand agency never has to handle that at scale. ShopOS is a small team, and Ajay said Sloosh will sit inside ShopOS for now. The company has left the door open to restructuring later.
What To Watch
Three things will show whether this works. First, credit consumption per user. A subscription that is bought and not used is a toy, not a tool. Second, whether ShopOS holds its enterprise target of more than 100 brands in India and 40 to 50 in the US over the next year. Third, whether Sloosh gets carved out into a separate company. That would confirm the platform has a different buyer and a different cost structure from the agency. ShopOS says its work has cut client production budgets by nearly 90%. The harder question is what happens to its own revenue when buyers get the same engine for $19 a month.