Matiks, a Bengaluru-based social gaming startup, has raised $10 million in a Pre-Series A round led by General Catalyst. Ronnie Screwvala and existing investors Info Edge Ventures, Tanglin Venture Partners and Untitled Ventures participated.
The company began as a mental maths game in 2024. It has since expanded into a social platform where users compete with friends across maths, memory, logic and puzzle formats. The fresh capital will fund international expansion, new games and an AI-powered game creation platform.
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What Matiks Has Built
Matiks is a competitive brain-training app with a social layer. Users play against friends, join daily challenges and track progress, which turns a solo puzzle habit into something closer to a league.
The format matters because brain-training apps historically struggled with retention. A single-player puzzle gets boring in a week. A leaderboard against people you know does not, and that is the difference Matiks is selling.
In September 2026, 2.2 million users played 48 million games on the platform. Daily active users have more than doubled since June to over 300,000.
The Numbers and What They Imply
Forty-eight million games from 2.2 million users works out to roughly 22 sessions per user in a month. That is a healthy engagement figure for a casual gaming app, and it explains why the round closed at this size.
Daily actives above 300,000 on a total base of 2.2 million implies a DAU-to-total ratio that most consumer apps would take. The question is retention over months, not weeks, and Matiks has not disclosed cohort curves.
SNAC, the endless feed of single-player puzzles launched recently, has extended session length according to the company. An endless feed is the standard retention tool for short-session apps, and pairing it with the competitive mode gives users two reasons to open the app.
Why General Catalyst Led
Matiks sits in a category that investors had written off after the first brain-training wave. What has changed is distribution. The app is growing in Japan, the US and South Korea, and the company plans to focus on the US before expanding to other major markets.
That geography explains the cheque. An Indian consumer app that earns in dollars from the US and Japan is a different business from one monetising Indian users at low ad rates.
General Catalyst has been building an India practice with global crossover in mind. A social gaming app with early US traction fits that thesis better than another domestic consumer brand.
The AI Game Creation Platform
The most interesting part of the raise is not the games. Matiks is building an AI-powered engine that will let users create, publish and share their own brain games without writing code.
If that works, the company stops being a studio and becomes a platform, where content supply comes from users rather than an internal team. That changes the economics, because a studio’s output is limited by headcount while a platform’s is not.
If it does not work, the feature becomes a nice tool inside an app that still depends on the company’s own game design. The gap between those two outcomes is the whole investment case.
Funding History and What to Watch
In August 2025, Matiks raised $3.1 million in a Pre-Series A led by Tanglin Venture Partners. Info Edge Ventures and angels including boAt co-founder Aman Gupta and Unacademy co-founders Gaurav Munjal and Roman Saini took part.
Three things will show whether this round was a step up or the peak. The first is retention in the US, where casual gaming is crowded and customer acquisition costs are high. The second is revenue mix, since ads and subscriptions produce very different businesses at the same user count.
The third is the creator engine. A platform that ships user-made games in volume is worth several times a gaming studio with the same traffic. Until it does, Matiks is a well-run brain-training app with a global audience. That is a good business, just not the one the valuation will eventually assume.