Kiddo has raised Rs 12.5 crore in a pre seed round led by Campus Fund, with a group of strategic angels also participating. The baby focused quick commerce startup will use the money for customer acquisition and dark store expansion across Delhi NCR. Part of the capital will go into technology, product development and hiring.
What Kiddo does
Launched last year by Ankit Kawatra, Kiddo delivers baby care and parenting essentials within minutes. The company pairs quick delivery with life stage based product recommendations, so a parent shopping for a newborn sees a different set of products from one shopping for a toddler. It claims to have curated more than 30,000 SKUs across essentials, fashion and other categories since it started.
A market that keeps growing
India’s baby care market reached $31 billion in 2022 and is projected to touch $56 billion by 2029, growing at 13% to 14% a year. Kiddo targets high income households and currently operates in Delhi NCR. It plans to expand its dark store network by the end of the year. The company also claims its blended gross margin is higher than what horizontal grocery quick commerce players typically earn.
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The competition is already funded
Kiddo is walking into a segment where rivals have raised serious money. Gurugram based OZi picked up $3.3 million in seed funding from Blume Ventures last year, then added $6.2 million in a Series A led by RTP Global in March. It lists more than 15,000 products with delivery inside 60 minutes. Bengaluru based Peeko raised $3.2 million from Stellaris Venture Partners and followed it with Rs 67.4 crore in a Series A led by Chiratae Ventures in August 2026. Alongside them sits FirstCry, the incumbent with the widest catalogue and the strongest brand recall.
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Why it matters
Quick commerce has already been fought over in groceries, and the winners there are the platforms with the deepest pockets. Baby care is a narrower, more valuable slice. Parents buy on trust and repeat the same brand for years, and they spend more per order than a grocery shopper does. That makes the category attractive and also makes it crowded. Kiddo’s bet is that curation, not just speed, is what a new parent wants. The Rs 12.5 crore is small, so the next year will mostly test whether that idea converts into repeat orders in one city before the money runs out.