Flam has raised $40 million in a Series B round led by QED Investors. The round also brought in Claypond Capital, Martin Chavez, Olivier Pomel, Venky Harinarayan and Shah Rukh Khan. Existing investors RTP Global and Dovetail joined in as well. Founded in 2021 by Shourya Agarwal, Malhar Patil and Amit Gaiki, the Bengaluru company builds AI powered interactive content for enterprises.
What the money is for
Flam will use the fresh capital to expand research and development across its AI models. It also plans to widen its product suite and scale enterprise sales globally. The company works with marketing, product visualisation, learning and development, entertainment, fan engagement, customer support and sales teams.
100 enterprise customers in six quarters
The company said it has onboarded more than 100 enterprise customers in the past six quarters. That list includes Google, Reliance and Hyundai. Getting large companies to buy a new content format is usually the hardest part of this business, and Flam has already crossed that stage.
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Three formats and 15 patents
Flam offers three core formats and holds more than 15 patents. Its Flicks product enables interactive videos that can switch people, products or scenes during playback. The company said Flicks uses a patented compression algorithm and is delivered with a 50 millisecond time to first buffer. Forge, its editing model, uses image references to modify specific elements. Airboards offers high fidelity 3D content through a camera interface, with touch, voice and haptic interactions.
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Why it matters
Most AI content startups sell a demo that looks impressive for a week. Flam is selling a format that brands can use again and again, which is a harder business to build and a stickier one to keep. The investor list is a useful signal too. A Bollywood star, a former Google executive and a founder of a listed software company putting money into the same round suggests they see this as an infrastructure layer, not a novelty. The test now is whether Flam can keep enterprise budgets coming as the AI content market fills up with rivals.