Gurugram-based direct-to-consumer (D2C) pet care startup Moe Puppy has secured Rs 2 crore in a pre-seed funding round led by PedalStart. The round also saw participation from Zindagi Live Angel Fund and a group of angel investors, signalling growing confidence in India’s fast-expanding pet care ecosystem.
Founded in 2023, Moe Puppy had been operating as a bootstrapped venture before this raise. The latest funding marks its first external capital infusion and is expected to support the startup’s next phase of growth.
How the Funds Will Be Used
The company plans to deploy the capital across key areas such as marketing, product development, and operations. A major focus will be on strengthening brand visibility and scaling customer acquisition efforts.
Moe Puppy also aims to invest in research and development to expand its product portfolio and improve formulations. In addition, it plans to streamline its supply chain and logistics to ensure faster and more efficient deliveries. The startup is also expected to hire across various functions to support its growth journey.
Building a Trusted Pet Care Brand
Moe Puppy focuses on grooming and wellness products designed for modern pet owners. Its offerings include dry shampoos, anti-tick sprays, and other hygiene essentials, with an emphasis on safe, clean-label, and nature-based ingredients.
The brand positions itself as a reliable, homegrown alternative to imported pet care products, catering to the rising demand for quality pet grooming solutions in India.
Strong Early Traction
Despite being a young startup, Moe Puppy has demonstrated notable growth. The company claims to have served over 1 lakh customers and achieved a repeat purchase rate of around 30 percent. It has also recorded nearly 10x growth over the past year.
The brand operates through an omnichannel model, selling via its own platform as well as major e-commerce and quick commerce channels, helping it reach a wider customer base.
Tapping Into India’s Growing Pet Care Market
India’s pet care industry is witnessing strong momentum, driven by increasing pet adoption and awareness around pet health and hygiene. With fresh funding in place, Moe Puppy is looking to scale its presence and strengthen its position in this competitive market while building a trusted and scalable pet care brand.