Priyanka Chopra Jonas has been announced as the new global brand ambassador for Bentley Motors on April 10, 2026. With a career of over 25 years, Priyanka has made a strong mark in both Bollywood and Hollywood. She now joins Bentley’s creative team, which includes Greg Williams and Mai Ikuzawa.
Bentley said Priyanka perfectly represents the brand’s spirit. Her global reach, strong personality, and meaningful work, including her role as a UNICEF Goodwill Ambassador, match well with Bentley’s values. This partnership also shows Bentley’s focus on connecting with a wider and more diverse audience.
Bentley Tries a New Campaign Style
With this announcement, Bentley has also launched a new kind of campaign. Instead of showing only the car, the campaign focuses on storytelling. It was shot at Sony Studios in Los Angeles and feels more natural and real.
The campaign shows Priyanka in a relaxed setting, talking about her life, career, and creative journey. A short film will also be released soon where she speaks directly to the camera. This simple and honest approach is different from traditional luxury ads and helps create a stronger emotional connection with viewers.
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Continental GT and India Focus
In the campaign, Bentley’s new Continental GT appears in the background instead of being the main focus. The latest model comes with a powerful hybrid V8 engine and electric motors. It produces 772 horsepower and 1,000 Nm torque. The car can go from 0 to 100 kmph in just 3.2 seconds and has a top speed of 335 kmph.
Priyanka’s look in the campaign is also simple yet elegant. She wears a beige trench coat styled like a dress, with minimal makeup and soft hair, giving a classic and modern feel.
This partnership is important for India as well. Even though Bentley cars are still a niche luxury in the country, demand is growing among wealthy buyers. By choosing a global Indian star like Priyanka, Bentley aims to build a stronger connection with Indian audiences and increase its brand appeal.