Men’s fashion brand Snitch has reported strong growth in FY26, with its revenue rising 80% to ₹900 crore. The brand is gaining popularity among young Indian shoppers who want trendy clothes at affordable prices.
Founded by Siddharth R. Dungarwal, Snitch started as a B2B business in 2019. However, during the COVID-19 pandemic, the company shifted to a direct-to-consumer (D2C) model after its bulk orders dropped. From launching with just 39 products and a small team, Snitch has now grown into a well-known fast-fashion brand in India. It also reported a small profit improvement, with an estimated EBITDA margin of 2–3% in FY26.
Fast-fashion strategy helps scale quickly
Snitch’s rapid growth is driven by its fast-fashion approach, similar to brands like Zara. While many fashion brands take months to launch new collections, Snitch can do it in just 10–25 days.
The company adds 10–15 new styles every day and over 2,500 styles each month. It works with more than 150 vendors across India to manage production smoothly. Snitch also uses data and technology to understand customer trends, which helps reduce unsold stock and improve efficiency. Its products are priced affordably, with most items costing around ₹799, making them attractive for young buyers.
Offline stores and future plans
Snitch is growing both online and offline. Around 60% of its revenue comes from online channels, while the rest comes from its physical stores. Since opening its first store in 2023, the brand has expanded to more than 100 stores across the country. Offline stores are performing well, as customers prefer to try products before buying.
The company has also launched “Snitch Quick,” offering 60-minute delivery in select cities. So far, Snitch has raised over $50 million in funding and is valued at around ₹2,500 crore. Going forward, the brand aims to reach ₹1,400 crore in revenue by FY27. It is also planning to expand into new categories like footwear and perfumes. Snitch is preparing for an IPO in the coming years but plans to go public only after achieving stable profits.