DailyObjects, the homegrown lifestyle tech brand, is steadily emerging as one of India’s most capital-efficient D2C success stories. From its early days selling curated phone cases to building a diversified portfolio across tech accessories, bags and everyday essentials, the company has now crossed ₹320 crore in Annual Recurring Revenue (ARR). With a sharp focus on design, profitability and disciplined expansion, the brand is now targeting EBITDA positivity by FY26.
Founded in 2012 by Pankaj Garg and Saurav Adlakha, DailyObjects has evolved into a design-first label that blends aesthetics with everyday functionality. At a time when many direct-to-consumer startups chased aggressive expansion through heavy funding rounds, DailyObjects chose a different path—measured growth backed by product innovation and operational efficiency.
Design-Led “Lifestyle Tech” Positioning
Unlike conventional accessory brands, DailyObjects positions itself as a “Lifestyle Tech” company. The focus is not just on gadgets or peripherals, but on creating thoughtfully designed essentials for home, office, travel and daily commutes. Every product is 100% designed in-house, reinforcing its commitment to design ownership.
The brand follows what it calls an “aesthetic utility” approach. Instead of diversifying into unrelated categories, it deepens its presence within core segments. This philosophy has allowed DailyObjects to maintain premium positioning and strengthen brand recall among urban and emerging Bharat consumers alike.
Its intellectual property (IP)-led strategy serves as a critical moat. Products undergo an 8–10-month development cycle and are crafted across nearly 50 core SKUs. The result is differentiated offerings that command pricing power. For instance, its power banks are reportedly priced 2.5x to 3x higher than mass-market alternatives yet continue to perform strongly in terms of volume. The company is also among only a handful of global players offering Qi 2.2 wireless chargers, underscoring its focus on innovation.
DailyObjects’ Financial Growth Backed by Capital Efficiency
Financially, DailyObjects has demonstrated impressive momentum. The company has grown at nearly 100% year-on-year, reaching an ARR of over ₹320 crore. Net revenue for FY25 stood at approximately ₹110 crore, while projections for FY26 indicate a substantial jump to around ₹230 crore.
What makes this achievement even more striking is capital efficiency. The brand has scaled to this level with roughly $12 million in total funding to date—significantly lower than many D2C peers operating at similar revenue scales. This disciplined capital structure reflects tighter control over costs, inventory and channel investments.
Clear Roadmap to EBITDA Positivity
DailyObjects has maintained a steady improvement in margins over the past three years. The leadership team expects the business to close FY26 as EBITDA positive, marking an important milestone in its growth journey.
Operational efficiency improvements have played a key role. Exclusive Brand Outlets (EBOs), which many startups struggle to make profitable, have reportedly been accretive from month one. These stores contribute positively to both revenue and margins, signalling strong offline demand and smart location strategy.
Travel retail presence, especially in airport T2 terminals, has delivered strong early performance—contributing nearly 20% from the very first month in some cases. Such early profitability demonstrates the brand’s premium appeal.
Omni-Channel Strength and Bharat Penetration
DailyObjects has adopted a balanced omni-channel approach. About 70% of its sales come through owned channels, helping it retains customer data and protect margins. The remaining 30% is generated via marketplaces, providing scale and discoverability.
The brand has recently expanded its offline footprint with 5–6 new EBOs launched over the last six months, each turning profitable quickly. Its partnership ecosystem is also expanding. Currently present in around 200 Apple Authorised Retail stores, the brand aims to double this presence to 400 stores within the next few months.
Interestingly, nearly 40–45% of demand is coming from Tier 3 and Tier 4 cities. This “Bharat premium” demand signals that the aspiration for design-led lifestyle products is no longer limited to metros.
As DailyObjects moves toward EBITDA positivity in FY26, it is quietly rewriting India’s D2C playbook. By combining premium design, IP protection, disciplined funding and strong omni-channel execution, the company is proving that sustainable, profitable growth is possible in India’s fast-evolving lifestyle tech market.