Indian direct-to-consumer (D2C) baby products brand R for Rabbit has recorded strong financial growth, crossing the ₹250 crore revenue mark in the financial year ending March 2025. The company has nearly doubled its revenue over the past two years, reflecting the rising demand for branded and safety-focused baby care products among Indian parents.
Revenue Sees Strong Growth
According to the company’s financial data, R for Rabbit reported ₹251 crore in operating revenue in FY25, registering a 47.6% year-on-year growth compared to ₹170 crore in FY24. The company had posted revenue of around ₹128 crore in FY23, highlighting the rapid expansion of the brand in a short period.
The company primarily earns revenue through the sale of baby care products such as strollers, car seats, high chairs, baby carriers, and other essential childcare items. Over the years, R for Rabbit has built a strong reputation in India’s baby products segment by focusing on safety-certified and innovative products designed for modern parents.
According to the Entrackr, the brand has also strengthened its distribution network and now works with more than 3,000 offline retail partners across the country while continuing to grow its online presence through e-commerce platforms.
Expenses Increase with Expansion
As the company expanded its operations, its overall spending also increased in FY25. The cost of materials consumed remained the largest expense, accounting for a major share of total spending. Marketing and advertising costs also rose significantly as the company invested more in brand awareness and customer acquisition.
Employee benefit expenses and other operational costs such as logistics, freight, and administrative expenses also contributed to the increase in total expenditure.
Near Break-Even Performance
Despite the rise in expenses, R for Rabbit managed to maintain a stable financial position. The company reported a marginal net loss of around ₹14 lakh in FY25, indicating that it is operating close to profitability while continuing to scale its business.
Founded by Kunal and Kinjal Popat, R for Rabbit has raised around $32 million in funding so far. With increasing awareness about product safety and quality in the baby care market, the company is well positioned to continue expanding its presence across India.