Fashion e-commerce major Myntra has strengthened its senior leadership by appointing Pramod Adiddam as its new Chief Technology Officer (CTO). The appointment comes at a crucial phase for the company as it sharpens its technology focus to support scale, innovation and long-term growth in India’s highly competitive online fashion market.
As CTO, Adiddam will be responsible for shaping Myntra’s overall technology vision, overseeing engineering teams, and ensuring that the platform remains robust, scalable and consumer-centric. He will report directly to Myntra’s Chief Executive Officer Nandita Sinha, and will play a key role in aligning technology with the company’s business and growth objectives.
Bringing Global Engineering Experience to Myntra
Pramod Adiddam brings with him more than two decades of experience in building and managing large-scale technology platforms. Before joining Myntra, he held senior leadership roles at leading global technology companies, including Google, where he served as a senior engineering leader. At Google, Adiddam worked on complex systems that catered to millions of users worldwide, giving him deep expertise in scalability, reliability and performance-driven engineering.
He has also served as Vice President and Head of Engineering at Instacart, where he led technology teams responsible for powering a high-frequency, consumer-facing commerce platform. This combination of experience across global tech giants and fast-growing consumer internet companies is expected to add significant depth to Myntra’s technology leadership.
Focus on Platform Innovation and Customer Experience
Myntra has been steadily investing in technology to enhance user experience, improve personalisation and support faster delivery options. With the fashion platform catering to millions of shoppers across India, technology plays a central role in ensuring smooth discovery, payments, logistics and post-purchase experiences.
Under Adiddam’s leadership, Myntra is expected to further strengthen its engineering capabilities across areas such as platform architecture, data systems, and the use of intelligent technologies to understand consumer preferences. These efforts are particularly important as Myntra continues to expand its reach in tier-II and tier-III cities, where performance, reliability and seamless mobile experiences are critical.
Leadership Transition and Strategic Direction
The appointment follows the exit of Myntra’s earlier senior technology leadership, marking a new phase in the company’s organisational journey. By bringing in a leader with strong global exposure, Myntra is signalling its intent to build future-ready systems that can handle scale while remaining agile in a fast-changing e-commerce environment.
India’s fashion e-commerce space has become intensely competitive, with players investing heavily in technology to differentiate on speed, selection and personalisation. For Myntra, strengthening its technology backbone is seen as a key lever to maintain leadership and drive sustainable growth.
Strengthening Tech Foundations for the Next Phase
With revenue growth and improving profitability trends, Myntra is now focused on building long-term technology capabilities that can support innovation at scale. As CTO, Pramod Adiddam will play a pivotal role in ensuring that Myntra’s platforms are resilient, secure and capable of meeting the evolving expectations of Indian consumers.
The leadership move reflects Myntra’s broader strategy of combining deep local market understanding with global-quality technology expertise, as it continues to shape the future of online fashion retail in India.