Amazon India is investing ₹2,800 crore to grow its delivery network, expand quick commerce, and improve safety for its workers. This comes after its ₹2,000 crore investment in 2025 and is part of Amazon’s larger plan to invest up to $40 billion in India by 2030.
The company is working on expanding its reach across the country, especially in rural areas. By 2026, Amazon aims to serve more than 13,000 pin codes and set up over 200 delivery stations. This expansion could create around 1 lakh jobs. To handle growing demand, Amazon has also opened new fulfilment centres in cities like Indore, Kochi, and Delhi-NCR, adding more storage space for faster deliveries.
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Amazon Now Drives Quick Delivery Growth
Amazon is now focusing more on its quick commerce service, Amazon Now, and slowly shutting down Amazon Fresh in several cities. Amazon Now was first tested in Bengaluru and quickly expanded to cities like Delhi, Gurugram, and Mumbai after strong response from users.
The service promises delivery in just 10 to 15 minutes using small local warehouses, also called dark stores. These stores serve nearby areas within a short distance. Amazon is opening new dark stores every day and plans to reach 300 stores across major metro cities by the end of 2025. The company is also looking to take this fast delivery model to global markets like the US and Europe.
Price Cuts, Prime Benefits, and Smarter Operations
Amazon is mainly targeting metro cities, where most quick commerce demand comes from. It is competing strongly with companies like Blinkit, Zepto, and Swiggy Instamart by offering big discounts, cashback deals, and free delivery options.
It is also using its large Prime customer base to offer extra benefits like lower delivery charges and special rewards. On the technology side, Amazon is using AI tools to improve delivery routes and ensure safer working conditions for delivery partners. Even though quick commerce is growing fast, Amazon has said that making profits in this space is still uncertain. However, the company remains confident about long-term growth as more customers prefer faster deliveries.