As the festive season lights up India, Zomato has rolled out a 20% hike in its platform fee, making every order a bit more expensive. Starting now, users will pay Rs. 12 per order instead of the previous Rs. 10. This move comes just as families gear up for Diwali feasts and celebrations, potentially affecting how we order our favourite meals.
What’s Changing with the Fee Hike?
Zomato, one of India’s top food delivery apps, is raising its platform fee to cover rising operational costs. This small but noticeable increase applies to all orders across the country, from Mumbai’s street food to Delhi’s gourmet deliveries. The company says it’s a way to keep services running smoothly during peak times, like the festive rush when orders skyrocket.
For many Indians, this could mean rethinking quick meals. Imagine planning a Diwali party – that extra Rs. 2 per order might add up for group orders, pushing people towards cooking at home or choosing cheaper local options.
Why Is Zomato Doing This Now?
The timing feels strategic, with festivals like Diwali and Dussehra boosting demand. Zomato has cited growing expenses, such as delivery rider wages and fuel costs, as reasons for the hike. In a competitive market where apps like Swiggy are also adjusting prices, this could help Zomato stay profitable.
Indian users have seen similar changes before, especially post-pandemic when delivery services boomed. Experts suggest this fee tweak is about balancing growth with sustainability, especially as more people in cities rely on apps for convenience.
How It Hits Indian Pockets and Habits
This change might not seem huge at first, but for regular users in places like Bengaluru or Hyderabad, it could add up quickly. A family ordering dinner twice a week might face an extra Rs. 100 a month – that’s money better spent on sweets or gifts during the festivities.
On social media, reactions are mixed. Some folks are frustrated, calling it a “festive pinch,” while others understand the need for businesses to adapt. It’s a reminder of how India’s digital economy is evolving, with food delivery becoming a daily habit.
Experts point out that as e-commerce grows in India, such fees are common to fund better services. Zomato promises faster deliveries and more options, which could still make it worth it for busy professionals.
What’s Next for Users?
If you’re a Zomato fan, keep an eye on deals and discounts – the app often rolls them out during festivals to soften the blow. This hike underscores the need for smarter spending in our tech-driven lives. Whether it sticks or gets rolled back, it’s a wake-up call for Indian consumers to weigh convenience against cost.
In the end, as we celebrate with loved ones, let’s hope this doesn’t spoil the festive flavour. Stay tuned for more updates on how India’s food scene is changing.