WiseLife Secures Rs 8 Crore Funding to Expand Yoga and Wellness Offerings

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Introduction: A New Chapter for Indian Yoga Enthusiasts

WiseLife, a promising yoga and wellness startup featured on Shark Tank India Season 3, has successfully raised Rs 8 crore in a pre-Series A funding round led by Rukam Capital. This strategic investment comes at a pivotal moment for the brand, as it aims to scale operations, expand its product portfolio, and strengthen its foothold in India’s rapidly growing wellness industry.

WiseLife’s Vision: Making Yoga Accessible, Stylish, and Sustainable

Founded by Prateek Kedia, WiseLife emerged from a personal journey of stress and wellness discovery. After struggling to find quality, aesthetically pleasing, and eco-friendly yoga mats in India, Kedia decided to create a brand that offers biodegradable yoga mats, fitness gear, and lifestyle accessories blending durability, design, and sustainability — all at affordable prices for the Indian consumer.

“The current funding round will help us scale WiseLife from a boutique brand to India’s No. 1 yoga brand. We will be able to experiment more and develop better products and content for yoga and fitness enthusiasts,” said Prateek Kedia.

Funding Details and Strategic Goals

The Rs 8 crore funding from Rukam Capital is not just a financial boost but a strategic endorsement of WiseLife’s mission. Archana Jahagirdar, Founder & Managing Partner at Rukam Capital, emphasized the brand’s unique position in India’s wellness revolution:

“WiseLife stands out by creating a brand that is not only functionally superior but also emotionally resonant with today’s health-conscious consumer. We see tremendous potential in their vision to make yoga more inclusive, aspirational, and accessible.”

Market Opportunity: Riding the Wellness Wave

India’s wellness and yoga market is witnessing exponential growth. According to industry reports, the Indian yoga mat market is projected to grow from USD 1.4 billion in 2024 to USD 2.2 billion by 2033, driven by rising health awareness, corporate wellness programs, and a growing preference for eco-friendly products.

WiseLife is well-positioned to capitalize on this trend by offering eco-conscious products that appeal to modern consumers seeking both quality and sustainability.

Product Range and Expansion Plans

WiseLife’s product lineup includes:

  • Biodegradable yoga mats in various designs and thicknesses

  • Fitness accessories such as resistance bands, yoga blocks, and stretch belts

  • Lifestyle wellness products including meditation cushions and eye masks

With the new funding, WiseLife plans to:

  • Launch new product lines

  • Enhance content creation and community engagement

  • Expand distribution channels across India, both online and offline

From Corporate Life to Yoga Entrepreneurship: The Founder’s Journey

Prateek Kedia’s story resonates with many urban Indians facing stress and lifestyle diseases. After a successful corporate career, he turned to yoga for wellness and found the market lacking in quality products. This inspired him to leave his corporate job and start WiseLife, aiming to bring the joy and benefits of yoga to millions across India.

Why WiseLife is a Brand to Watch

  • Eco-friendly and Biodegradable Products: WiseLife’s commitment to sustainability appeals to the environmentally conscious Indian consumer.

  • Affordable Premium Quality: The brand balances premium design and functionality with accessible pricing.

  • Strong Backing and Visibility: Supported by prominent investors from Shark Tank India, WiseLife has gained credibility and a loyal customer base.

  • Focus on Community and Content: Beyond products, WiseLife is building a wellness community, offering educational content and engagement to deepen customer relationships.

Conclusion: WiseLife’s Path to Becoming India’s Leading Yoga Brand

With Rs 8 crore in fresh funding and a clear vision, WiseLife is set to transform the Indian yoga and wellness landscape. By combining eco-conscious innovation, stylish design, and affordability, the brand is poised to become the preferred choice for yoga practitioners across the country, supporting India’s wellness revolution every step of the way.