Virat Kohli has taken a major step in the business world by selling his popular sportswear brand one8 to Agilitas Sports. At the same time, he has invested ₹40 crore in the company to become a minority stakeholder. This move marks a fresh beginning for one8 and opens a new chapter in India’s fast-growing sportswear market. Kohli’s decision shows that he sees strong potential in Agilitas and wants to be part of a bigger vision rather than just running a single brand on his own.
Agilitas Steps In With Big Ambitions
Agilitas Sports, founded by former Puma India head Abhishek Ganguly, is one of the newest but most ambitious companies in the Indian sports merchandise space. Even though the company is young, it already owns Mochiko Shoes, one of India’s largest footwear manufacturing firms that produces shoes for major global brands. With this strong manufacturing base and an experienced leadership team, Agilitas aims to create high-quality Indian sportswear that can compete internationally.
By acquiring one8, Agilitas now gets a ready-made brand with strong recognition, celebrity appeal, and a loyal customer base. One8 has been popular among young people since its launch in 2017 because of its stylish athleisure designs and comfortable sportswear collections. Agilitas believes it can now take the brand much further by improving product design, scaling manufacturing and expanding retail presence.
Why Kohli Chose to Sell and Still Stay Involved
For Kohli, selling one8 is not a step back but a strategic move towards long-term growth. He believes Agilitas has the capability, talent and infrastructure to turn one8 into a global brand. While he has sold the brand entirely, his ₹40 crore investment proves that he wants to remain a part of the company’s journey. Instead of just lending his name to a label, Kohli will now contribute as a business partner and brand ambassador with deeper involvement.
Kohli has often spoken about supporting Indian companies that aim to build global-quality products. With Agilitas, he sees an opportunity to be part of a sportswear powerhouse built in India. This partnership allows him to focus on what he loves—cricket and fitness—while experts handle the business and expansion of the brand.
What This Means for the Future of one8
Under Agilitas, one8 is expected to undergo major upgrades in design, comfort and innovation. The company plans to expand the brand beyond India and introduce it in markets such as the United States, United Kingdom and Australia. With stronger manufacturing support, faster production and a wider retail network, one8 could soon compete with top international sportswear names. Customers can expect new collections, improved quality and more premium options in both footwear and apparel.
A Big Movement for India’s Sportswear Industry
Kohli’s partnership with Agilitas signals a strong shift in India’s sportswear landscape. It shows that Indian brands are ready to dream bigger and challenge global leaders. With one8 now backed by a company focused on large-scale growth, the Indian sportswear industry could see more innovation, better quality products and stronger global presence. This deal is more than a celebrity-business move—it is a sign of India’s confidence in building world-class brands.