BITS Pilani alumnus Shreyans Sancheti, co-founder of BlueLearn, has successfully raised Rs 5 crore in a pre-seed funding round for his third startup, Linkrunner. The round was led by Titan Capital with participation from 2AM.VC and angel investor Samir Sood. This fresh capital injection aims to accelerate Linkrunner’s product innovation, expand its market reach, and grow its team across engineering, data science, and sales.
Linkrunner: India’s Homegrown AI-Powered Mobile Measurement Partner
Founded by Shreyans Sancheti and Darshil Rathod (also from BlueLearn), Linkrunner is an AI-driven mobile measurement partner (MMP) designed to help mobile-first businesses in India track customer behaviour, optimise advertising spend, and make data-driven growth decisions. The startup emerged from the founders’ personal challenges with existing app attribution tools, which highlighted a gap in affordable and high-performance analytics solutions tailored for Indian companies.
Filling a Crucial Gap in India’s Mobile Marketing Ecosystem
Currently, the mobile measurement space is dominated by global players like AppsFlyer, Branch, and Adjust. However, these platforms often do not cater specifically to Indian market needs. According to Sancheti, major ad networks such as Google and Meta do not recognise Indian MMPs, limiting options for domestic app developers and marketers.
Linkrunner aims to be a cost-effective, simple, and powerful alternative by providing:
AI-powered attribution engine that auto-aligns campaign data from multiple channels.
Quick onboarding process, often completed in under an hour.
Transparent pricing, including a free plan for early-stage startups.
Tools to unify marketing data for better decision-making.
Early Traction and Clientele
Since its launch, Linkrunner has onboarded several fast-growing consumer app startups such as Stimuler, Grapevine, Fold Money, Abcoffee, Jumbo Gaming, and Lingopanda. The platform’s ease of use and pricing transparency have been key drivers of its early adoption.
Funding to Fuel Growth and Innovation
The Rs 5 crore funding will be deployed to:
Enhance the proprietary AI attribution technology.
Scale go-to-market efforts across India.
Expand the team in engineering, data science, and sales.
Explore international expansion into emerging markets facing similar attribution challenges.
Riding the Wave of India’s Booming Mobile Economy
India’s mobile app economy is witnessing explosive growth, generating an estimated $10.6 billion in revenues in 2024 and expected to reach $27.7 billion by 2030 at a CAGR of 17.8%. With smartphone users projected to surpass 1 billion by 2026, the demand for robust mobile marketing analytics and attribution tools is surging.
Titan Capital’s spokesperson highlighted Linkrunner’s potential to unify fragmented marketing data and empower Indian companies with actionable insights, addressing a critical need in the app ecosystem.
Why Linkrunner Matters for Indian Startups
Localized Solution: Tailored to the unique challenges of Indian mobile-first businesses.
Cost-Effective: Affordable pricing models that support startups at various growth stages.
AI-Driven Insights: Advanced analytics to optimise advertising budgets and improve ROI.
Scalable Platform: Designed to grow with clients as they expand domestically and internationally.
Conclusion: A Promising Future for AI-Powered Mobile Attribution in India
With strong backing from Titan Capital and other investors, Linkrunner is poised to become one of India’s first homegrown AI-driven mobile measurement platforms. Its focus on affordability, speed, and accuracy positions it well to capture a significant share of the rapidly growing Indian mobile marketing space.
As India’s mobile economy continues to expand, startups like Linkrunner are crucial in providing the infrastructure and intelligence needed for brands and app developers to thrive in a data-driven world.