Swiggy, the popular food delivery platform, has announced the closure of Pyng, its professional services marketplace, by October 31, 2025. Launched earlier this year, Pyng aimed to connect users with verified professionals across various fields like fitness, tutoring, wellness, and more. However, despite positive user feedback, Swiggy cited “unit economics challenges” as the primary reason for the shutdown.
What Was Pyng?
Pyng was an AI-powered app designed to help users discover and book services from professionals such as yoga instructors, language tutors, and financial advisors. The platform offered features like scheduling, payment tracking, and a money-back guarantee if users were unsatisfied with the service. It was available in Bengaluru and aimed to provide a seamless experience for both users and service providers.
Why Is Pyng Shutting Down?
In an email to sellers on the platform, Swiggy explained that while user engagement was strong, the business model wasn’t sustainable. The company struggled to balance the costs of acquiring new customers with retaining them over the long term. This imbalance led to the decision to discontinue Pyng and focus on its core food delivery services.
Impact on Users and Professionals
For users, Pyng will remain active until October 31, allowing them to complete any ongoing bookings. After this date, the app will be shut down, and users will no longer be able to access its services. Professionals who listed their services on Pyng will need to find alternative platforms to continue their work.
Looking Ahead
This move is part of Swiggy’s broader strategy to streamline its operations and focus on areas with higher growth potential. The company has previously suspended services like Swiggy Genie and the SaaS platform Minis, indicating a shift towards more sustainable business models. As the startup ecosystem continues to evolve, Swiggy’s decision to shut down Pyng highlights the challenges faced by new ventures in achieving long-term viability.