Bengaluru-based petcare startup Supertails has achieved a significant milestone, reporting a 68% year-on-year jump in operational revenue and crossing the ₹100 crore mark in fiscal year 2025 (FY25). However, despite strong revenue growth, the company’s losses widened by 28%, reflecting the continued cost pressures associated with rapid expansion in India’s fast-growing petcare market.
Founded in 2021, Supertails has positioned itself as a full-stack digital platform catering to the evolving needs of Indian pet parents. The startup combines an e-commerce marketplace for pet products with veterinary-led healthcare services, aiming to build an integrated ecosystem for pet care across urban India.
Revenue Growth Driven Primarily by Product Sales
According to its financial filings, Supertails’ revenue from operations surged to ₹108.3 crore in FY25, compared to ₹64.6 crore in FY24. This sharp rise underlines the increasing adoption of organised petcare platforms as more Indian households embrace pet ownership.
The company’s commerce vertical continues to be its biggest revenue driver. Sales of pet food, treats, grooming essentials, accessories and healthcare products accounted for nearly 95% of total operating revenue. The product-led business alone contributed more than ₹100 crore in FY25, reinforcing Supertails’ strong positioning in online pet retail.
As urban demand for premium pet nutrition and lifestyle products grows, the company has benefited from rising repeat purchases and increased order values from existing customers.
Services Segment Shows Gradual Expansion
While product sales dominate the revenue mix, Supertails is steadily expanding its services arm. The startup offers online vet consultations, vaccination support, grooming services and preventive healthcare solutions. These services contributed a modest share to overall revenue but represent a strategic move toward building a long-term recurring relationship with customers.
In addition to commerce and services, the company generated income through franchise fees, advertising monetisation and other non-operating gains. This helped push its total income higher for the financial year.
Though still small compared to product sales, the services vertical is expected to play a critical role in improving retention and lifetime customer value in the coming years.
Supertails Rising Costs Lead to Wider Losses
Despite healthy revenue growth, Supertails reported a widening of losses to ₹52.5 crore in FY25, up from ₹41 crore in the previous fiscal. The increase in losses comes amid a substantial rise in overall expenditure as the company scales operations.
Total expenses climbed significantly during the year. Procurement of inventory remained the largest cost component, reflecting the scale of its e-commerce operations. Marketing and advertising expenses also rose as the startup intensified customer acquisition efforts in a competitive market.
Employee benefit expenses increased as the company strengthened its team across technology, operations and healthcare services. Logistics, warehousing, shipping and other operational overheads further added to the cost structure.
While losses widened, the company has shown slight improvement in spending efficiency compared to last year. However, it continues to operate in investment mode, prioritising growth and market share over immediate profitability.
Growth Opportunities in India’s Petcare Market
India’s petcare industry has been witnessing robust growth driven by rising disposable incomes, nuclear families and increasing awareness of pet health and nutrition. Digital-first platforms like Supertails are capitalising on this trend by offering convenience, choice and access to professional care.
The company has raised substantial funding to date, which is expected to support expansion of its product catalogue, strengthen supply chain infrastructure and enhance its healthcare offerings.
As competition intensifies in the online petcare segment, Supertails’ ability to balance growth with cost discipline will be crucial. Crossing the ₹100 crore revenue milestone is a strong indicator of market traction, but achieving sustainable profitability remains the next major challenge.
With India’s pet economy still in its early stages, the coming years will determine whether Supertails can convert rapid scale into long-term financial stability.