Noida-based startup Snooplay has just made waves across the Indian toy industry, raising a fresh ₹8 crore in a pre-Series A1 funding round led by Pravek Family Office. This milestone is set to give Indian families and children an entirely new way to discover, buy, and even recycle toys—blending old-school fun with cutting-edge technology[1][3][5].
A New Era for Play in India
Snooplay, founded in 2019 by Aanchal Mahajan and Brij Raj Singh, is not your average toy marketplace. The startup uses smart AI tools to recommend toys based on a child’s age, interests, and developmental needs. With a selection of over 35,000 toys sourced from more than 600 brands, Snooplay aims to solve the real challenge facing Indian parents: choosing the right toy at the right time without the clutter and guilt of unused toys piling up at home[1][3].
What Sets Snooplay Apart?
The company has declared itself as India’s first full-stack, AI-powered toy platform. Their upcoming plans include:
- Two innovative tech products that will change toy discovery and purchase in India.
- A buyback program letting families trade-in used toys for store credits, encouraging mindful play and reducing waste[1][3].
These initiatives promise to build India’s first intelligent ‘toy loop’—giving toys a longer life and making play more affordable for all families.
Snooplay’s Community and Social Focus
More than just a shop, Snooplay is creating a community for Indian parents, collectors, and gift-givers who care about meaningful play. The startup is teaming up with NGOs to expand its toy buyback and donation initiative, which takes unused toys from homes and puts them directly in the hands of kids in need[3].
Tech-Driven, India-Centric Growth
India’s toy industry has seen rapid digital growth, but Snooplay is raising the bar. Their tech-driven curation helps parents who often feel overwhelmed by too many choices. By matching toys with moods, developmental goals, and play types, Snooplay gives Indian families confidence that each toy brings real value[3][5].
A Platform for the Future
With strong investor backing, and an ever-growing collection of India-made and international toys, Snooplay is set to become a must-have app for Indian parents. From private label expansions to smart logistics, every move signals a platform designed for modern Indian households, where learning and joy come first[1][3][5].
In the words of co-founder Aanchal Mahajan, “We are building India’s only toy app that’s serious about play… No clutter, no guilt. Just a smarter way to play.”[1]
With this funding, Snooplay’s vision of making play smarter, kinder, and more accessible across India is well on its way to becoming reality.