Ripplr, a fast-growing supply-chain and distribution startup, has successfully raised $45 million in its latest funding round. The investment comes from State Bank of India (SBI) along with the company’s existing investors. The bulk of the funds will support Ripplr’s ambitious expansion plans, while a portion will allow early investors to exit through a secondary sale. This round highlights strong confidence in Ripplr’s technology-driven approach to connecting brands with retailers across India.
Revolutionizing How Products Reach Small Shops
Ripplr is transforming the way products move from warehouses to retail outlets. The startup provides a technology-backed solution that manages inventory, deliveries, and retailer connections seamlessly. In simple terms, Ripplr acts like a smart helper for big brands, ensuring their products reach even the smallest shops in towns and villages. Currently, Ripplr serves around 100,000 retailers and handles hundreds of thousands of orders every month. Its platform allows brands to track their products in real-time, reduce delays, and ensure shelves remain stocked consistently.
The company has made a mark in sectors like FMCG, electronics, and consumer goods by offering a reliable and scalable supply-chain solution. By using data-driven tools, Ripplr can anticipate demand, prevent stockouts, and make distribution more efficient. This has made it a trusted partner for some of India’s leading brands.
Funding to Power Expansion and Technology
The fresh capital from this round will help Ripplr accelerate its growth in multiple ways. The startup plans to expand its operations to more cities and towns, including semi-urban and rural areas where supply chains are often underdeveloped. It also aims to build more micro-fulfillment centers, which act as mini-warehouses, enabling faster and more cost-effective deliveries.
In addition to physical expansion, Ripplr will invest in upgrading its technology infrastructure. Strong software tools are crucial for managing inventory, tracking orders, and maintaining efficient communication between brands and retailers. By strengthening its technology, Ripplr can scale operations without compromising on speed or accuracy, positioning itself as a leader in India’s modern distribution network.
Growth Trajectory and Future Outlook
Ripplr has been steadily growing over the years. Prior to this funding round, it had raised over $56 million. Its gross revenue rose to ₹1,164 crore in FY25, up from ₹1,028 crore in FY24, reflecting strong demand for its services. The startup continues to operate at a loss, reporting ₹91 crore in FY25, which is similar to the previous year. Despite the losses, investors remain confident in Ripplr’s long-term potential, especially as it continues to expand its footprint and improve operational efficiency.
With this new infusion of funds, Ripplr is well-positioned to strengthen its network, deepen relationships with brands, and reach a larger number of small retailers across India. The company’s focus on both technological innovation and operational scale will likely bring it closer to profitability over time.
Making Supply Chains Smarter for Everyone
In simple terms, Ripplr is like a super-smart postman and storekeeper combined. It ensures that products from big brands reach small shops in even the most remote towns. The $45 million funding will allow Ripplr to hire more staff, improve technology, and deliver products faster. This not only benefits the retailers but also ensures consumers everywhere can access essential products without delay.
Ripplr is proving that a technology-driven approach to distribution can make supply chains more efficient, inclusive, and reliable. As it grows, it promises to transform the way goods move across India, connecting brands to retailers and communities like never before.