Rapido has taken a bold step in India’s food delivery space by partnering with Magicpin to strengthen its new delivery platform, Ownly. This move positions Rapido as a rising challenger to industry leaders Zomato and Swiggy. With a mix of low commission, fast delivery and a large restaurant network, Rapido aims to offer a simpler and more affordable experience for both customers and restaurants.
Building a Stronger Food Delivery Network
The partnership combines Rapido’s vast delivery fleet with Magicpin’s strong restaurant network. Magicpin works closely with thousands of restaurants across the country, giving Ownly instant access to a wide variety of food outlets. Rapido, on the other hand, has delivery captains in most Indian cities, which helps ensure faster delivery times. By joining forces, both companies are creating a powerful ecosystem that can handle more orders, offer better availability and reach customers in many more neighbourhoods. This is a strategic move that helps Rapido scale quickly without having to build everything from scratch.
A Simple and Affordable Model for Restaurants and Customers
One of the biggest reasons this partnership is getting attention is Ownly’s low-cost model. Unlike other food delivery platforms that charge restaurants high commissions, Ownly uses a flat fee of ₹25 per order. This makes it easier for restaurants to earn more from every delivery, especially smaller eateries that struggle with high commission structures. Customers also benefit because Ownly currently offers zero delivery fees, making ordering food more affordable. With rising prices and tight budgets, users are likely to appreciate a platform that keeps costs low. The simple pricing structure makes it easy for families, students and working professionals to choose Ownly without worrying about extra charges.
Competing in a Market Dominated by Zomato and Swiggy
Breaking into the food delivery market is not easy, especially when two strong players already dominate the space. Zomato and Swiggy have millions of users and years of experience in handling complex delivery operations. However, Rapido and Magicpin bring a fresh approach with their combined strengths. Rapido’s high-speed bike fleet can make deliveries quick, while Magicpin’s deep connections with local restaurants offer variety and convenience. The flat commission model is also a big advantage, as it allows restaurants to earn more while keeping prices competitive. To succeed, Rapido and Magicpin will need to maintain reliability, fast service and a strong onboarding process for restaurants, but their early strategy shows promise.
What This Partnership Means for the Future of Food Delivery
This collaboration could reshape the food delivery market in India. For restaurants, especially small and medium outlets, it opens up a chance to work with a platform that does not charge heavy commissions. For customers, it means access to free delivery, transparent pricing and more food choices. For the industry, it brings healthy competition that encourages better pricing, improved service and more innovation. Rapido and Magicpin are positioning themselves as the alternative India needs, and if they execute well, they could become a powerful third force in the food delivery ecosystem. Their success will depend on speed, trust, affordability and consistent service, but the partnership already marks an exciting new chapter in India’s fast-growing delivery market.