Bollywood superstar Ranveer Singh is making waves in the Indian snack industry with SuperYou, a startup dedicated to offering protein-rich, healthy snacks. Launched in 2024, SuperYou aims to combine nutrition with taste, making it easy for people to enjoy snacks without compromising on their health. The brand targets everyone, from students and working professionals to fitness enthusiasts who want quick, convenient, and wholesome options. By focusing on protein, SuperYou is helping consumers meet their daily nutritional needs while satisfying their taste buds.
Delicious Snacks Packed with Protein
SuperYou first gained attention with its Protein Wafers, available in flavors like chocolate, choco-peanut butter, strawberry crème, and cheese. Each wafer contains 10 grams of protein and no added sugar, making it a healthier alternative to traditional confectionery. The wafers became an instant hit, selling over 1.6 million units within just 90 days of launch.
Building on this early success, SuperYou expanded into Multigrain Protein Chips. These chips come in exciting flavors such as Super Masala, Pudina, Cheese & Tomato, and Sour Cream & Onion. Each pack contains 10 grams of protein, offering a satisfying crunch without the guilt of regular chips. The expansion into savory snacks shows SuperYou’s commitment to providing variety and meeting diverse consumer preferences. By blending taste with nutrition, the brand is creating a new category of snacking that is both indulgent and healthy.
Strong Investor Backing
SuperYou’s rapid growth has attracted the attention of investors. The startup is currently in discussions to raise up to ₹150 crore in Series B funding, which could value the company at over ₹500 crore. This level of investment reflects confidence in the brand’s potential to scale and dominate the protein-snack segment in India. Notable investment firms such as DSG Consumer Partners are exploring opportunities to back the company. The funding will help SuperYou expand its product portfolio, strengthen its distribution network, and reach more consumers across the country.
Growth and Impact
SuperYou’s current revenue is reported to be around ₹160 crore, with ambitious plans to reach ₹500 crore within the next five years. The startup is focused on introducing new product lines and expanding its presence both online and offline. In a country where many people struggle to include sufficient protein in their diets, SuperYou offers an accessible solution. Its products are convenient for on-the-go snacking, ideal for students, professionals, and fitness enthusiasts alike. By making healthy snacks enjoyable, SuperYou is helping redefine the way India eats between meals.
With a combination of star power, innovative products, and strong investor backing, SuperYou is poised to transform the snack industry. The brand shows that nutritious snacks don’t have to be boring and that indulgence can coexist with wellness. For anyone seeking a tasty, protein-packed option, SuperYou offers the perfect balance of flavor and nutrition.