Gurugram-based mobility startup PumPumPum has raised ₹18 crore in a pre-Series A funding round, marking an important milestone in its growth journey. The round was led by early-stage venture capital firm LC Nueva, with participation from Mufin Green Finance and Anupam Finserv. The fresh capital highlights growing investor confidence in India’s evolving corporate mobility and leasing ecosystem.
Founded by Tarun Lawadia and Sameer Kalra, PumPumPum focuses on simplifying vehicle leasing for corporates, small businesses, and employees through a technology-driven, asset-light model. With this funding, the startup aims to deepen its presence across Indian metros and further strengthen its fintech and operational infrastructure.
PumPumPum’s Funding to Accelerate Platform and Market Expansion
According to the company, the newly raised funds will be utilised to scale its proprietary leasing and lifecycle management platform. This includes strengthening backend technology, improving real-time vehicle monitoring, enhancing risk and credit assessment systems, and building smoother onboarding flows for financial partners and corporate customers.
A significant portion of the capital will also go towards expanding B2B and B2B2C partnerships, especially with corporates offering vehicle leasing as an employee benefit. PumPumPum plans to work more closely with banks, NBFCs, automobile dealers, and OEM partners to widen its vehicle portfolio across new cars, used cars, and electric vehicles.
Additionally, the company is looking to invest in sales and customer success teams, enabling faster market penetration and improved customer servicing in key urban markets.
From Used-Car Leasing to Full-Stack Mobility Solutions
PumPumPum initially started as a used-car leasing platform, a niche segment within India’s largely ownership-driven auto market. Over the years, it has expanded into a full-stack corporate mobility solutions provider, offering leasing, maintenance, compliance, and resale services under one roof.
The startup currently serves clients across cities such as Delhi NCR, Bengaluru, Mumbai, Hyderabad, and Chennai. Its offering is targeted at corporates, MSMEs, startups, and fleet users who are increasingly opting for flexible mobility options instead of locking capital into vehicle ownership.
Tapping a Growing but Under-Penetrated Leasing Market
Vehicle leasing in India remains a low-penetration segment, accounting for less than 5% of total vehicle usage, compared to over 30% in several developed markets. This gap presents a massive opportunity for players like PumPumPum that are building tech-first, scalable solutions tailored to Indian business needs.
The company claims to have achieved strong year-on-year growth over the last few years, managing over a thousand vehicles and building a sizeable assets-under-management base. With rising demand for predictable mobility costs, tax-efficient structures, and employee benefit-led leasing, the timing of this expansion appears favourable.
Focus on EVs and Sustainable Mobility
Looking ahead, PumPumPum plans to place a stronger emphasis on electric vehicle leasing, aligning with India’s broader push towards clean and sustainable transportation. By integrating EVs into corporate fleets and employee leasing programmes, the startup aims to support businesses in meeting both cost and sustainability goals.
With fresh capital in hand and increasing interest from enterprises exploring flexible mobility solutions, PumPumPum is positioning itself as a key enabler in India’s next phase of corporate transportation. The pre-Series A round is expected to help the company sharpen its technology edge and scale operations in a rapidly transforming mobility landscape.