Indian beauty-tech brand Protouch has raised ₹17.7 crore in a new funding round, marking an important step in its growth journey. The funding was led by GVFL, with participation from Enrission India Capital and Anicut Capital. The investment now places the company’s valuation near ₹85 crore. The fresh capital will help Protouch strengthen its product portfolio, invest in technology-driven research, and expand its presence across India and international markets. The brand operates in the personal care appliance segment, which is rapidly evolving as more consumers choose at-home grooming and beauty solutions. With increasing awareness of personal self-care, demand is rising for beauty devices that are easy to use, safe, and deliver salon-like results at home. Protouch is well positioned to serve this growing customer base.
Focus on Smart Beauty for Everyday Users
Founded in 2022 by Tanisha Lakhani, Protouch develops beauty and personal care devices designed especially for Indian users. The brand aims to simplify daily grooming routines by offering appliances that are modern, lightweight, and user-friendly. Protouch’s offerings include hair styling devices, skincare tools, personal grooming appliances, and accessories. These devices are designed to work effectively on Indian skin and hair types, addressing common issues such as frizz, uneven skin tone, and everyday grooming needs. The company’s approach blends technology with design, ensuring that the devices are not only effective but also aesthetically appealing and comfortable to use. Over time, Protouch has built trust among customers by focusing on quality and consistency, which has helped it gain strong word-of-mouth support.
Rapid Growth and Expanding Reach
Despite being a young brand, Protouch has achieved notable growth in a short period. In the past 30 months, the company has recorded nearly fifteen times revenue growth, while managing to remain profitable. The brand has already served over two lakh customers across India. Its products are popular among young professionals, homemakers, students, and beauty enthusiasts who prefer using reliable grooming solutions at home. Protouch has also expanded its presence beyond India and now caters to customers in the Middle East. This early international expansion highlights the company’s confidence in its product quality and market potential. The demand for at-home beauty solutions continues to grow, and Protouch’s strong positioning in this segment has contributed significantly to its rapid progress.
Strengthening Innovation and Distribution
The newly raised funds will support product innovation and research. Protouch plans to introduce new devices that offer improved performance and features, driven by advanced technology. Strengthening research and development will help the brand create solutions tailored even more closely to user needs. Additionally, the company aims to expand distribution across e-commerce platforms and physical retail stores, making its products more widely accessible. In the long term, Protouch intends to set up its own manufacturing unit in India. This will help improve production efficiency, maintain strict quality control, and support faster product development cycles.
A Growing Name in Beauty-Tech
The personal care device segment in India is experiencing steady growth, supported by lifestyle changes and increasing focus on self-care. With its strong product lineup and customer-first approach, Protouch is emerging as an influential player in this space. The new funding provides the brand with the opportunity to scale further, introduce smart new devices, and strengthen its presence in both domestic and international markets. As demand for high-quality at-home beauty solutions continues to rise, Protouch is well placed to shape the future of beauty-tech in India.