Indian craft beer maker Proost Beer has marked a major financial milestone in FY25 by crossing the ₹100 crore revenue threshold and achieving EBITDA breakeven. The development signals a strong turnaround for the Bengaluru-based company and highlights the growing acceptance of homegrown beer brands in India’s competitive alco-beverage market.
During FY25, Proost Beer recorded revenue of around ₹115 crore, registering a sharp 174% year-on-year growth compared to ₹42 crore in FY24. This significant jump was largely driven by higher sales volumes and wider market penetration. The company’s performance also reflects improved operational discipline, enabling it to reach EBITDA breakeven for the first time since inception.
Strong Volume Growth Drives Revenue Surge
One of the key reasons behind Proost’s impressive growth has been a steep rise in sales volumes. In FY25, the company sold close to 8 lakh cases of beer, compared to around 2.5 lakh cases in the previous fiscal year. This nearly three-fold increase in volumes highlights rising consumer demand and better shelf presence across retail outlets.
Proost has focused on producing beer that appeals to Indian taste preferences while keeping pricing accessible. This strategy has helped the brand gain traction in urban and semi-urban markets, where consumers are increasingly open to experimenting with new beer labels.
Cost Discipline Helps Achieve EBITDA Breakeven
Alongside revenue growth, Proost’s emphasis on cost control played a crucial role in achieving EBITDA breakeven. The company kept its marketing and branding spends below 2% of revenue, avoiding high cash burn that often affects early-stage consumer brands. Operational efficiency, lean team structures, and disciplined distribution spending further supported profitability at the EBITDA level.
Achieving breakeven at this stage places Proost in a stronger financial position, especially in an industry where margins are often under pressure due to high duties, logistics costs, and regulatory expenses.
Founder’s Focus on Capital-Efficient Growth
According to the company’s leadership, FY25 has been a validating year for Proost Beer. The management believes the results demonstrate that a scalable beer brand in India can be built without excessive cash burn, provided there is clarity on execution and cost management. This capital-efficient approach is increasingly gaining importance as investors prefer sustainable growth over aggressive expansion.
Competing with Established Beer Giants
India’s beer market is traditionally dominated by large multinational and domestic players. However, the success of Proost highlights a gradual shift where new-age Indian brands are carving niche positions through focused distribution, consistent quality, and controlled expansion.
Proost has so far raised funding from a set of strategic and individual investors, which has supported its expansion plans while allowing the company to maintain financial discipline. Unlike some peers, it has avoided over-diversification, staying focused on its core beer offerings.
Expansion with Stability
With EBITDA breakeven achieved and revenues crossing ₹100 crore, Proost Beer is now looking to deepen its presence in existing markets and carefully expand into new states. The company plans to strengthen distribution partnerships and gradually improve brand recall without sharply increasing expenses.
As beer consumption in India continues to rise, especially among younger consumers, Proost’s FY25 performance positions it well for the next phase of growth. The company’s journey reflects a broader trend of Indian consumer brands prioritising sustainable scaling over rapid but risky expansion, making Proost Beer a closely watched player in the domestic beer landscape.