India’s instant home services market is growing very quickly, and one startup is getting most of the attention right now. Pronto, a Bengaluru-based company founded in 2025, has become one of the fastest-growing startups in the country.
Started by young entrepreneur Anjali Sardana, the company has seen huge growth in less than a year. From offering low-cost household help to raising millions from top investors, Pronto is now competing with some of the biggest names in the market.
Pronto’s Valuation Jumped From $12.5 Million to $200 Million
Pronto first came into the spotlight in May 2025 with a valuation of $12.5 million. Just a few months later, its valuation rose to $45 million because of its rapid growth and rising customer demand.
The company then raised $25 million in a Series B funding round led by Epiq Capital. This pushed the startup’s valuation to $100 million.
Soon after that, Pronto received another $20 million investment extension led by Lachy Groom. Reports say Groom decided to invest after only a 20-minute pitch because he was impressed with the company’s operations and growth speed.
With this latest investment, Pronto’s total funding has reached around $60 million. Big investors like General Catalyst, Bain Capital Ventures, and Glade Brook Capital are also backing the startup.
How Pronto Became Popular So Quickly
Pronto offers quick household services like cleaning and other home tasks through short 30-minute bookings. This is different from many competitors that usually require one-hour bookings.
The company started in Gurugram but has now expanded to more than 10 cities across India. According to reports, Pronto handles around 26,000 bookings every day. Delhi-NCR contributes the highest number of customers, followed by Bengaluru.
One major reason behind Pronto’s fast growth is its low pricing strategy. The company offered first-time services for just Rs 1 and later charged Rs 25 for 30-minute services. These highly discounted prices helped attract thousands of users very quickly.
Pronto also focused heavily on apartment societies and residential communities for marketing. Its campaigns in NCR reportedly helped the app get more than 32,000 downloads and over 14,500 first-time customers.
The startup is now moving beyond cleaning services and testing new categories like gardening, car washing, and home-cooked meal services.
Snabbit and Urban Company Increase Competition
The instant home-help market in India has become highly competitive. Many startups are spending heavily to grow faster and capture customers. One of Pronto’s biggest rivals is Snabbit, founded by former Zepto executive Aayush Agarwal. Snabbit became popular by promising cleaners within 15 minutes and offering affordable service packages.
The startup raised millions from investors and now operates across several cities with around 12,000 women workers on its platform. At the same time, Urban Company launched its own quick-service platform called InstaHelp. Since Urban Company already had a strong customer base and delivery network, it scaled very fast and crossed millions of bookings within months.
However, all these companies are spending huge amounts on discounts and expansion. Industry experts believe that most platforms in this sector may not become profitable for another few years because of heavy competition and continuous cash burn.
Pronto’s Bigger AI and Robotics Plan Raises Questions
Apart from home services, Pronto is also reportedly exploring opportunities in artificial intelligence and robotics. According to reports, investor Glade Brook Capital mentioned in an internal note that Pronto could help generate valuable real-world data for training physical AI and robots.
This kind of AI needs real-life videos and movement data from daily household work to train machines properly. Because of this, concerns about privacy and customer data have started growing. India’s Digital Personal Data Protection (DPDP) Act, 2023 requires companies to take proper consent before collecting and using personal data.
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Pronto has reportedly said that faces are automatically blurred, personal details are removed, and footage gets deleted within 48 hours. Still, some experts question whether AI training can happen properly without storing data for a longer time.
Gig Workers Remain the Backbone of the Industry
The success of companies like Pronto and Snabbit depends heavily on gig workers, especially women joining the workforce through app-based jobs.
Investors believe these platforms can help workers earn stable income, choose flexible shifts, and improve their financial situation.
But labour experts say the gig economy still has many challenges. Workers often face pressure from algorithms, safety concerns, and uncertain long-term income. Many also worry that once investor funding slows down and discounts reduce, workers may earn less than they do now.
As India’s instant home services market grows rapidly, companies like Pronto are changing how urban households hire help. But questions around profitability, worker welfare, and data privacy are likely to remain important in the coming years.