Primebook, the innovative Indian startup featured on Shark Tank India, has marked a significant milestone by closing the financial year 2024–25 with an impressive Annual Revenue Run Rate (ARR) of Rs 62 crore. This achievement underlines the growing demand for affordable, Android-based laptops tailored for learners, professionals, and creators across India.
Strong Market Traction with Over 60,000 Units Sold
In FY25, Primebook sold more than 60,000 units, reflecting its growing footprint in the Indian laptop market. The company’s fourth quarter was particularly robust, contributing Rs 15.6 crore to the annual revenue. This surge was driven by increased consumer demand, platform scalability, and refined marketing strategies that optimized the sales funnel.
Primebook’s Unique Selling Proposition: Affordable, Android-Powered Computing
Primebook’s laptops run on PrimeOS, India’s first homegrown Android-based operating system designed specifically for laptops. PrimeOS offers a true desktop experience with multi-window multitasking, keyboard mapping, and seamless support for Android apps. This combination of affordability and functionality has resonated strongly with students and early professionals, especially in Tier II and III cities where budget-friendly computing solutions are in high demand.
Operational Excellence and Customer Satisfaction
Primebook’s operational metrics highlight its commitment to quality and customer satisfaction. The return rate has remained impressively low, below 4%, indicating strong post-sales service and product reliability. Additionally, the average selling price (ASP) has steadily increased due to enhanced product positioning and perceived value among consumers.
Expanding Presence on E-commerce Platforms
The brand has also strengthened its presence on Amazon, achieving an ARR of Rs 12 crore solely through the marketplace in FY25. This reflects growing consumer trust and confidence in Primebook’s offerings, backed by efficient digital marketing and optimized customer acquisition strategies.
Leadership Vision: Making Technology Accessible and Practical
Chitranshu Mahant, Co-founder and CEO of Primebook, expressed pride in the company’s growth, stating that the strong adoption validates the need for cost-effective and seamless computing solutions in India. Aman Verma, CMO and Co-founder, emphasized that Primebook is not just about selling devices but about creating a full-stack experience that is both distinctively Indian and globally relevant, catering to the aspirations of today’s tech-savvy generation.
Recent Funding and Future Growth Plans
In April 2025, Primebook raised $2 million in a pre-Series A funding round, including equity and debt financing. Investors included Inflection Point Ventures, Auxano Capital, NexG Devices, and prominent individuals like Rikant Pittie (EaseMyTrip) and Bhavesh Gupta (Ex-COO, Paytm). This capital infusion is expected to fuel product development, scale operations, and expand market reach.
Primebook is also preparing to launch its Gen 2 series, promising improvements in speed, usability, and design, aiming to further enhance the user experience and maintain its competitive edge.
Why Primebook is a Rising Star in India’s Tech Landscape
Primebook is rapidly becoming a preferred choice for students, learners, and early professionals, especially in Tier II and III cities, due to its affordable pricing and unique Android-based laptop experience. The company’s rising ARR and growing unit sales highlight its ability to meet the needs of a large, underserved market segment.
With a return rate below 4%, increasing average selling price, and strong e-commerce presence, Primebook is successfully balancing quality, affordability, and scale. The recent funding round further strengthens its position to innovate and expand.
Conclusion: Democratizing Computing in India
Primebook’s journey from a Shark Tank India favorite to a profitable, fast-growing startup exemplifies the rising demand for affordable, quality technology solutions in India. By combining innovative software with budget-friendly hardware, Primebook is effectively bridging the digital divide and empowering millions of learners and professionals across the country.
With strong leadership, strategic funding, and a clear vision, Primebook is poised to continue its upward trajectory, making it a brand to watch in India’s evolving tech ecosystem.