Fintech startup Pelocal, based in Noida, has successfully raised $5 million in its Series A funding round. The investment was led by UNLEASH Capital Partners and Unicorn India Ventures, with participation from several angel investors. This milestone marks a significant step in Pelocal’s mission to simplify digital payments for businesses and their customers. By integrating payments directly into messaging platforms like WhatsApp, Pelocal is redefining how enterprises interact with users and manage financial transactions.
Frictionless Customer Experience
Founded in 2021 by Vivekanand Tripathi and Vikas Garg, Pelocal is an AI-powered payments orchestration platform designed to make transactions seamless and accessible. Unlike traditional payment systems that require apps or websites, Pelocal allows businesses to handle ticketing, collections, customer acquisition, and service directly through chat. This innovation not only reduces friction for customers but also enables companies to maintain smooth communication and quick payment processes, making everyday financial interactions simpler and faster.
Investor Support Fuels Expansion
The newly raised $5 million will be strategically used to accelerate product development and expand Pelocal’s platform capabilities. The startup aims to introduce more advanced features that address diverse business needs while strengthening its go-to-market strategies. The funding also provides the flexibility to enhance the platform’s AI capabilities, ensuring faster, more reliable, and smarter payment solutions. With the support of its investors, Pelocal is well-positioned to scale efficiently and continue its growth trajectory in the fintech sector.
Trusted by Top Brands
Since its inception, Pelocal has experienced remarkable growth. The platform currently collaborates with over 40 enterprises across sectors such as banking, financial services, insurance, transit, and utilities. Some notable clients include Canara HSBC Life Insurance, Delhi Metro, Oriental Insurance, Mahanagar Gas, and Asianet Broadband. Serving more than five million unique users every month, Pelocal has seen its total payment value increased sixfold since its last fundraising round. This rapid adoption demonstrates the growing demand for integrated and convenient payment solutions, highlighting Pelocal’s ability to meet the evolving needs of Indian businesses and their customers.
User-Friendly Financial Solutions
Pelocal’s vision extends beyond simplifying payments. By embedding financial transactions into conversational platforms, the startup is transforming the way enterprises interact with customers. The integration of payments into WhatsApp offers immense potential for large-scale adoption, particularly in sectors that require quick, seamless, and reliable financial exchanges. With a strong foundation, innovative technology, and a clear growth strategy, Pelocal is poised to expand both within India and on a global scale. The startup is not just addressing a current need but shaping the future of conversational commerce, putting businesses and customers on a single, intuitive platform for all digital transactions.
Pelocal’s approach demonstrates how technology can simplify complex financial processes while keeping the user experience at the center. As digital communication continues to dominate, Pelocal is set to lead the transformation of fintech, providing smarter, faster, and more accessible payment solutions for millions of users.