PB Health, the healthcare arm of PB Fintech (the parent company of Policybazaar), has announced the acquisition of digital health platform Fitterfly. This move is seen as a strategic step to expand PB Health’s presence in chronic care and preventive wellness solutions at a time when lifestyle-related diseases such as diabetes and hypertension are rising sharply across India. The acquisition aims to combine digital coaching, data-driven treatment programs, and physical healthcare to provide continuous and effective care for patients.
Growing Importance of Chronic Care in India
Chronic diseases are long-term conditions that require ongoing support rather than one-time treatments. In India, diseases like diabetes, heart problems, obesity, and high blood pressure are becoming increasingly common, affecting millions of families. Many people are diagnosed late or struggle to maintain lifestyle changes after treatment. PB Health is trying to solve this challenge by offering care that does not end at the hospital but continues at home, using technology and professional guidance. By acquiring Fitterfly, PB Health aims to make long-term care easier, more accessible, and personalized.
What Fitterfly Brings to PB Health
Founded in 2016, Fitterfly specializes in clinically-designed digital health programs that help patients manage and sometimes reverse chronic conditions. Its platform provides personalized nutrition plans, fitness routines, emotional support, and customized data tracking. The company’s diabetes and metabolic health programs have been developed after extensive research and are used by patients across India. Fitterfly’s app also uses data analytics and smartphone-based monitoring tools to guide people step-by-step in improving their daily habits. This aligns with PB Health’s aim of offering integrated care that focuses on prevention rather than only treatment.
PB Health’s Expansion Plans
PB Health is building a network that combines hospitals, clinics, labs, and digital health services under one umbrella. The company is already developing a 1,200-bed hospital network in the Delhi-NCR region, including a new multi-specialty hospital in Noida and healthcare facilities in Gurugram. By adding Fitterfly to its system, PB Health plans to create a seamless patient journey where doctors, digital coaches, and diagnostic teams work together. Instead of patients visiting hospitals only when problems worsen, PB Health wants to support them daily through continuous monitoring and lifestyle improvement.
A Step Toward Preventive Healthcare
This acquisition shows how the healthcare industry is shifting from a treatment-only system to one that emphasizes prevention and behavior change. Instead of waiting for patients to become seriously sick or dependent on medication, PB Health aims to help people adopt healthier routines earlier. For families, this could mean fewer hospital visits, better control of conditions like diabetes, and improved overall quality of life. For India’s healthcare sector, this represents a move toward modern, data-driven, and patient-friendly medical care.
In simple terms, PB Health and Fitterfly together want to make staying healthy easier and more supported — not just in hospitals, but in everyday life.