Orange Sugar, a premium kidswear brand, has raised ₹4 crore in a pre-seed funding round. The investment was led by Consumer Collective by Atrium and Ramakant Sharma, along with angel investors including Saurabh Jain, Srivatsan Chari, Kunal Mahipal, Meghana Agarwal, and Sunil Khaitan. This funding will help the brand expand its presence in the competitive kidswear market and scale its product range across both online and offline channels.
Stylish and Comfortable Clothes for Every Child
Founded in 2022 by Tarun Agrawal, Payal Agarwal, and Bharath Gupta, Orange Sugar has quickly gained recognition for creating high-quality everyday clothing for children up to 10 years old. The brand focuses on comfort, durability, and style, using 100% cotton for all products. This ensures the clothes are soft, safe, and long-lasting, perfect for children who are always on the move. Orange Sugar offers t-shirts, pyjamas, joggers, and dresses. The designs combine modern trends with practical features, making them suitable for daily wear. The brand has earned trust among parents while keeping children excited to wear its clothes.
Fueling Growth with Fresh Funding
The ₹4 crore raised in this pre-seed round will help Orange Sugar accelerate its growth plans. The company aims to expand its product portfolio and introduce new lines in the premium kidswear segment. Additionally, the funding will support wider distribution across online marketplaces, quick commerce platforms, and offline retail stores. By increasing its reach, Orange Sugar plans to make its high-quality clothing accessible to more families across India. The investors’ support also provides the brand with resources and guidance to scale efficiently without compromising on quality.
A Milestone for the Kidswear Market
This funding is a significant milestone for Orange Sugar and reflects the growing recognition of premium kidswear as a distinct market segment. Support from experienced investors shows confidence in the brand’s vision to become India’s preferred label for stylish and comfortable everyday clothing for children. With the new funds, Orange Sugar is positioned to innovate further, expand its market presence, and maintain high product standards. The company is also expected to focus on strengthening brand loyalty by offering consistent quality, appealing designs, and a better shopping experience for parents.
Making Shopping Easy for Parents
Orange Sugar’s products are available on major e-commerce platforms such as Myntra, Firstcry, and Nykaa Fashion. Customers can also shop directly from the brand’s official website. The fresh funding will allow the brand to expand its offline retail presence, making its clothing easily accessible to more families. Orange Sugar continues to focus on combining practicality with modern design, ensuring children can enjoy wearing comfortable and stylish clothing every day.