Mirana Toys, an Indian startup known for creating smart, educational, and fun toys, has raised ₹57.5 crore in Series A funding. The round was led by Arkam Ventures and supported by other prominent investors. This funding comes at a time when India’s toy market is expanding rapidly, especially the segment focused on technology-driven and educational toys. With these funds, Mirana plans to scale production, strengthen its teams, and expand its reach both within India and internationally.
Scaling Manufacturing and Team Expansion
The fresh capital will be used to establish a state-of-the-art factory equipped with modern injection-moulding and die-casting machines along with in-house packaging lines. This will allow the company to produce a higher volume of toys efficiently while maintaining strict quality standards. In addition, Mirana Toys plans to grow its workforce, adding more designers, engineers, and sales personnel. By increasing its capacity and resources, the company aims to meet the growing demand for tech toys while also targeting international markets, positioning itself as a global player in the smart toy segment.
Innovating with Tech-Driven Toys
Founded in 2021 by Devansh Sharma and Ravi Yadav, Mirana Toys specializes in creating innovative toys that are both entertaining and educational. The company offers a wide range of products, from AI-powered robots and augmented reality-enabled remote-controlled cars to STEM kits that encourage children to explore science and engineering. Unlike many competitors, Mirana manages the entire process in-house, including design, prototyping, electronics, molding, assembly, and quality checks. This vertical integration allows the startup to maintain high standards while rapidly launching new products. Its toys are already available in over 3,000 stores across India and on major online platforms, making them accessible to children in both urban and smaller towns.
The Growing Potential of India’s Toy Market
India’s toy industry is undergoing a transformation, with the tech-toy segment emerging as a high-growth area. The market, valued at around $2.1 billion in 2024, is expected to reach nearly $7 billion by 2034. Additionally, global companies are increasingly seeking alternatives to China for manufacturing, creating opportunities for Indian startups to export products worldwide. Mirana Toys is well-positioned to capitalize on this shift, combining homegrown design capabilities with manufacturing expertise to deliver high-quality, tech-driven toys that appeal to both domestic and international customers.
Benefits for Kids, Parents, and the Future
For children, this funding and expansion mean more variety and access to toys that are not only fun but also educational. Parents can look forward to high-quality, India-made products that help kids develop problem-solving skills, creativity, and scientific curiosity. Over the next few years, Mirana Toys also aims to grow its business-to-business segment by producing toys for other brands and fulfilling bulk export orders. With partnerships in place and plans to enter markets in the US, Europe, the Middle East, and Africa, the company is poised to become a leading name in the global toy industry.
Mirana Toys’ recent funding marks a significant milestone, signaling the rise of India as a hub for innovative, tech-driven toys. Children across India and beyond can look forward to an exciting new era of toys that are fun, educational, and designed to inspire creativity.