Lorazzo Raises Rs 15 Crore In Funding Led By Sauce

Lorazzo, a kitchen and bathroom fittings brand, has raised Rs 15 crore in its latest funding round. Sauce led the round, with follow-on investment from Sprout Venture Partners and participation from Panthera Peak and Alteria Capital.

The money will go into the product portfolio and product development, along with hiring. The company also plans to strengthen its online and offline channels and extend its presence to more states.

Why a fittings brand needs design

Lorazzo was founded in 2024 by Jatin Luthra and Saurabh Gupta. The company’s pitch is that kitchen and bathroom fittings have changed very little while the people buying them have moved on.

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Luthra said the category is one of the few large consumer segments where brands have stayed largely unchanged while consumers evolved quickly. Buyers now care about design, technology and the experience their home delivers, he said. The market, though, is still driven by legacy brands and old purchase habits.

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Gupta put the ambition plainly. He said the aim is not to build another fittings company. The plan is a consumer brand for one of the most frequently used parts of a home. Design and technology might get a customer to choose Lorazzo, he said, while warranty, service and product reliability are what earn trust.

The products it actually sells

The range is built around technology rather than basic hardware. Its Intelli Smart Commode is a cleansing WC with a heated seat and electronically operated bidets. It also offers an air dryer, ambient lighting and digital temperature control.

That mix is unusual in a segment where most purchases are still made on price and dealer recommendation. Selling a smart commode in India means convincing buyers to spend more on a fixture they cannot test in a showroom. That is why the offline footprint and service network matter as much as the product.

The money behind it

Sauce is an early-stage fund that has backed consumer brands, and Sprout Venture Partners returned for this round. Panthera Peak and Alteria Capital also joined. The mix suggests the company is being funded for distribution as much as for product.

The fittings market is crowded at the entry level. Lorazzo’s bet is that a design-led brand can take share at the top of the market. There, buyers are willing to pay for features and a warranty they can rely on. The new capital gives the company a longer runway to test that.