In a bold move to challenge the dominance of quick commerce giants like Zepto and Blinkit, KiranaPro, a Bengaluru-based startup, is revolutionizing how local kirana stores operate. By leveraging the Open Network for Digital Commerce (ONDC) and innovative AI technology, KiranaPro connects consumers directly with their neighborhood stores, ensuring a seamless shopping experience.
How KiranaPro Works
Once you download the KiranaPro app, you can place orders using voice commands in your preferred language. The app broadcasts your order to nearby kirana stores, which respond if they have the items in stock. You can then select the store and complete the transaction, much like booking an Uber. KiranaPro uses logistics partners to deliver orders within 10 minutes, ensuring quick and reliable service.
The “Bright Store” Concept: A Counter to Dark Stores
KiranaPro has introduced the concept of “bright stores,” which serve as micro-fulfillment centers for its 10-minute delivery promise. Unlike dark stores used by many quick commerce apps, bright stores are open to walk-in customers, providing a seamless shopping experience at any time. This approach supports local businesses and preserves the cultural fabric of neighborhoods.
Voice AI: Breaking Language Barriers
KiranaPro’s AI model supports 35 Indian languages, allowing customers to place orders in their most comfortable language. Whether you say, “Mujhe ek kilo chawal chahiye” or “I need to make chicken biryani for four people,” the system instantly understands and builds the right order.
Empowering Small Cities
While many startups focus on metros, KiranaPro is targeting smaller cities, particularly in Kerala. By empowering local stores in these areas, KiranaPro aims to democratize e-commerce and make it more inclusive.
Funding and Expansion
KiranaPro has secured pre-seed funding from prominent investors, which will be used to enhance its operational infrastructure and expand its presence across India. The company plans to onboard 1 million kirana stores and reach 100 million users, transforming how neighborhood stores operate and making digital commerce accessible nationwide.
What This Means for Bharat
Empowering Local Businesses: KiranaPro is helping preserve the cultural fabric of Indian neighborhoods by supporting local kirana stores.
Democratizing E-Commerce: By leveraging ONDC and voice AI, KiranaPro is making e-commerce more accessible to consumers in smaller towns and cities.
Promoting “Vocal for Local”: KiranaPro enables consumers to support local businesses and contribute to the growth of the Indian economy.