Wealth-tech startup Jar has reported a major improvement in its financial performance for FY25. The company, known for helping people save small amounts and invest in digital gold, reduced its loss by almost half. Jar had posted a loss of around ₹104 crore in the previous year. In FY25, that number dropped to ₹50.5 crore. This signals a strong shift towards financial stability for the young fintech brand. The reduction in loss reflects tighter cost control, better business planning and stronger growth in customer activity. For a startup that serves everyday savers and first-time investors, this progress marks an important milestone.
Revenue Jumps After Business Model Change
The company’s income numbers also tell a powerful story. Jar changed the way it reports its revenue in FY25. Earlier, it counted only the commission it earned from helping users buy digital gold. Now, the company records the full value of gold and jewellery sold on its platform. This shift led to a dramatic rise in Jar’s total income. The company reported revenue of about ₹2,450 crore in FY25, which is nearly forty times higher than the previous year. The number of transactions on the platform also grew at a rapid pace. Jar recorded over two hundred percent growth in total yearly transactions. More users began saving consistently. Many also started purchasing gold and jewellery more frequently through the app. This shift shows how deeply the company has strengthened user trust and engagement.
New Users, New Brand and Bigger Reach
Jar continued to expand its presence across India during the year. The company said it now serves more than thirty-five million users. These users come from thousands of pin codes across the country, showing how quickly the brand has spread from big cities to small towns. Jar also introduced a new jewellery brand called Nek. This brand focuses on simple, affordable and stylish jewellery for everyday buyers. With the launch of Nek, Jar entered a broader market and increased the options available to its customers. The company’s goal is to offer more than just savings. It aims to build an ecosystem around money management, spending and financial wellness. This includes future plans for insurance products, credit offerings and investment options beyond gold.
Why Jar’s Growth Matters in Indian Fintech
Jar’s financial improvement reflects a larger shift happening in India’s fintech space. Many startups focus heavily on growth and end up with big losses. Jar shows that strong growth and better numbers can go hand in hand. The company’s ability to cut losses while increasing revenue demonstrates a clear path toward profitability. Another reason Jar’s journey matters is its impact on everyday users. Many young earners and first-time savers trust the app because it makes saving simple. People can save small amounts daily without pressure. This habit-building approach helps users feel confident about money. In a country where many people struggle to invest or save, platforms like Jar play an important role.
A Confident Step Toward Profitability
With lower losses, higher revenue and millions of active users, Jar now stands on stronger ground. The company has improved its financial structure, expanded its services and increased its reach across India. If it continues to grow with the same pace and discipline, Jar could soon move closer to becoming profitable. Its progress sets an example for other fintech startups aiming to build sustainable and user-friendly businesses. Jar’s journey shows that simple ideas, when executed well, can lead to powerful results in India’s fast-growing digital finance sector.