Premium haircare startup &Done has raised $3 million (around Rs 26–27 crore) in its Series A funding round, led by global venture capital firm RTP Global. The round also saw participation from All In Capital, Suashish, Kitty Agarwal (Partner at Info Edge Ventures), along with angel investors Kunal Bahl and Rohit Bansal of Titan Capital. Following this round, the Gurugram-based company is valued at nearly Rs 125 crore post-money, signalling growing investor confidence in India’s evolving professional haircare space.
Founded in 2023 by Saumya Yadav and Atit Jain, &Done has positioned itself as a science-backed, salon-first haircare brand focused on addressing the unique needs of Indian hair. Unlike generic one-size-fits-all products, the brand builds formulations keeping in mind Indian weather conditions, hair textures, and styling habits. Its close collaboration with professional hairstylists has helped it gain credibility within the salon ecosystem in a short span of time.
Focus on Product Innovation and Salon Expansion
According to the company, the fresh capital will be primarily used to strengthen research and development, expand the product portfolio, and scale its salon presence across India. &Done is also planning to invest in brand building, marketing, and team expansion, especially in roles related to product formulation and operations.
At present, the brand offers a mix of professional-use and consumer retail products, including salon-grade hair treatments and everyday haircare solutions. These products are formulated using globally sourced active ingredients while being tested extensively on Indian hair, ensuring high performance in local climatic conditions such as heat, humidity, and pollution.
Growing Footprint Across Key Indian Markets
&Done has already established a strong foothold in the professional segment, with its products available in more than 500 premium salons across major regions including Delhi-NCR, Karnataka, Tamil Nadu, Telangana, and Uttar Pradesh. On the consumer side, the company sells through its direct-to-consumer website and popular online marketplaces, gradually building a loyal base of urban customers looking for premium, results-driven haircare.
The startup has witnessed encouraging early traction, driven by positive word-of-mouth from salon professionals and repeat purchases from consumers. This dual-channel approach—professional salons combined with D2C retail—has helped the brand scale while maintaining its premium positioning.
Riding India’s Premium Haircare Wave
India’s haircare market is undergoing a shift as consumers become more aware of ingredients, hair science, and customised solutions. With increased demand for professional-grade and performance-driven products, homegrown brands are gaining traction alongside global players. &Done aims to tap into this opportunity by offering products that balance global formulation standards with local relevance.
Co-founder Saumya Yadav has highlighted that the brand’s long-term vision is to redefine professional haircare in India, making high-quality, science-led products more accessible without compromising on effectiveness or safety. The backing from experienced investors is expected to help &Done move faster towards this goal.
Road Ahead for &Done
With fresh capital in place, &Done is gearing up for its next growth phase by deepening its presence in existing markets, entering new cities, and expanding its product range. The company is also expected to strengthen partnerships with salon chains and independent stylists, further solidifying its professional roots.
As investor interest in India’s beauty and personal care segment continues to rise, &Done’s Series A funding highlights the sector’s potential and the increasing preference for innovative, homegrown brands. If execution stays on track, &Done could emerge as a strong contender in India’s premium haircare landscape over the next few years.