India’s fast-growing healthy snacking brand Farmley has reported a strong financial performance in FY25, showcasing rapid revenue growth alongside improving profitability metrics. The Noida-based direct-to-consumer (D2C) startup saw its operating revenue surge while its net losses narrowed, signalling a maturing business model in a highly competitive food and FMCG landscape.
Revenue Jumps 71% on Rising Demand for Healthy Snacks
During FY25, Farmley recorded a 71.2% year-on-year increase in operating revenue, taking its total revenue to ₹394.2 crore compared to ₹230.2 crore in FY24. This sharp rise reflects growing consumer demand for healthier snacking options, driven by increasing health awareness and changing eating habits, especially in urban India.
Nearly the entire revenue came from the domestic market, highlighting Farmley’s strong footing within India. The brand’s focus on clean ingredients, portion-controlled packs, and modern snack formats has helped it connect with consumers looking for better alternatives to traditional high-oil or sugar-heavy snacks.
Losses Narrow Despite Higher Spending
While scaling operations, Farmley also made progress in managing its losses. The company’s net loss reduced to ₹22.6 crore in FY25, down from ₹26.5 crore in the previous financial year. This improvement indicates enhanced operational efficiencies, even as the business continued to invest heavily in growth.
Total expenses rose substantially to ₹419 crore from ₹257 crore in FY24. A significant portion of this increase was due to higher raw material costs, which grew in line with production volumes. Employee benefit expenses also increased as the company strengthened its teams across operations, marketing, and supply chain functions.
Marketing and Brand Investments Drive Visibility
Farmley stepped up its advertising and promotional efforts in FY25 to expand brand awareness and customer acquisition. Marketing spends rose sharply, reflecting a deliberate push to compete with both established FMCG players and emerging D2C brands in the healthy snacks space.
This increased visibility has helped Farmley strengthen its presence across online marketplaces, quick-commerce platforms, and select offline retail channels. The brand’s performance suggests that its marketing investments are translating into measurable sales growth and wider consumer recognition.
Product Portfolio and Consumer Appeal
Founded by IIT alumni, Farmley offers a wide range of products including roasted makhanas, flavoured nuts, seed mixes, and date-based snacks. By blending traditional Indian ingredients with contemporary packaging and flavours, the brand has successfully positioned itself as a modern yet familiar snacking option.
The company’s emphasis on quality sourcing, minimal processing, and innovative flavours continues to resonate with millennials and Gen Z consumers, who increasingly prioritise health without compromising on taste.
Outlook Remains Positive for FY26
Farmley’s FY25 performance points to a company on a strong growth trajectory. With revenues nearing ₹400 crore and losses narrowing despite expansion-led costs, the startup appears well-positioned to move closer to profitability in the coming years.
As India’s healthy snacking market continues to expand, Farmley’s continued focus on product innovation, distribution reach, and brand building could help it consolidate its position as a leading name in the segment.