Anmasa, a D2C grocery startup, has raised $11 million to accelerate its promise of delivering groceries in just 90 minutes in Gurugram. The fresh round signals growing investor interest in ultra-fast delivery models that cater to busy Indian households and office-goers.
What makes Anmasa different
Anmasa focuses on a direct-to-consumer approach with a tight, city-first catalog. The startup leverages local supplier partnerships to bring essentials and fresh produce quickly from neighborhood warehouses to doorstep delivery. Its technology aims to optimize routes in real time, cut delivery times, and enhance order accuracy. For many urban Indians, this blend of convenience and reliability could redefine weekly shopping routines.
The momentum in India’s grocery scene
Grocery is one of the fastest-growing e-commerce segments in India, fueled by smartphone adoption, digital payments, and a busy urban lifestyle. In metros like Gurgaon, consumers increasingly expect speed, freshness, and a curated selection—especially for daily staples, snacks, and household needs. Anmasa’s 90-minute window aligns with this trend, offering a practical alternative to traditional supermarket runs.
What this means for Gurugram shoppers
- Faster restocks of daily essentials, reducing last-minute trips.
- A more predictable delivery window, helping families plan their day.
- Availability of locally sourced items that cater to regional tastes and preferences.
- A smoother checkout experience with digital payments and real-time order tracking.
Looking ahead
With fresh funding in hand, Anmasa plans to expand its delivery reach within Gurgaon and explore expansion to nearby cities. The investment could support more micro-fulfillment centers, stronger supplier networks, and advanced routing tech to sustain the 90-minute promise at scale.
Indian investors have shown enthusiasm for hyper-local, speed-focused grocery models, particularly in fast-growing urban markets. If Anmasa can maintain reliability and price competitiveness, it stands a strong chance to become a common name in Indian urban kitchens.
As Diwali preparations begin and households stock up for festive moments, services like Anmasa’s quick-delivery model could reshape how busy families shop, making grocery day a quick, stress-free part of the week.