Bengaluru-based homegrown toy brand Gubbachhi has secured a new round of funding from the D2C Insider Super Angels Fund, marking an important step in its journey to bring India-inspired, educational toys to families across the country. The brand was founded in 2023 by husband-and-wife duo, Abhijith Shetty and Pallavi Shetty, who wanted to create toys that are meaningful, safe, and rooted in Indian culture. While the exact funding amount has not been disclosed, the investment is expected to significantly support the brand’s growth plans, product development, and market reach.
A Brand That Blends Learning With Play
Gubbachhi focuses on designing toys that make learning natural and enjoyable for children. The founders believe that playtime is not just entertainment but also a valuable time for children to explore ideas, observe, think creatively, and understand the world around them. Their toys are inspired by Indian stories, festivals, characters, and traditional art forms, which help children develop a sense of cultural identity from a young age. This unique approach sets the brand apart in a market where many toys look similar and are disconnected from local culture. By combining thoughtful design, soft colors, and simple concepts, Gubbachhi aims to make play both joyful and meaningful.
The Vision Behind the Startup
The idea for Gubbachhi came when the founders noticed a gap in the toy market: many parents wanted toys that were not only safe and attractive but also helped children learn real-life values, language, and creativity. Mass-produced plastic toys with flashy lights and screens often take away from imagination-based play. Gubbachhi wants to bring back the joy of storytelling and discovery. The founders also make sure that the toys are safe, child-friendly, and made with quality materials. Every design goes through testing, refinement, and research to ensure that it supports emotional, mental, and cognitive development in children.
How the Funding Will Help the Company Grow
The new funding will help Gubbachhi strengthen its presence in the Indian toy market and expand its product catalog. The brand plans to introduce more toy themes, widen its educational play range, and build stronger outreach through digital marketing and online sales platforms. Gubbachhi already sells through its website and selective marketplaces, and now it aims to enter more offline stores, learning centers, and school groups. The company also wants to invest in improving manufacturing capacity and supply chain efficiency so that it can scale while maintaining product quality. With increasing demand for screen-free learning tools, the brand wants to reach parents in metro cities as well as smaller towns.
A Growing Market and a Strong Cultural Message
The Indian toy market has seen a shift toward educational and culturally relevant products in recent years, especially among young parents who prefer meaningful playtime over digital distractions. Gubbachhi’s approach fits naturally into this trend. The brand is not just selling toys; it is promoting a way for children to learn through play while remaining connected to Indian heritage. With the new investment and a clear mission, Gubbachhi is well positioned to make a lasting impact on how parents and children experience learning together.