Indian premium beauty brand RAS Luxury Skincare has raised $7.5 million (around ₹62–65 crore) in its Series B funding round, marking a significant step in its growth journey. The round was led by Dabur Ventures, the investment arm of FMCG major Dabur, with participation from existing investors including Unilever Ventures.
Founded by Shubhika Jain along with Suramya Jain and Sangeeta Jain, RAS Luxury Skincare has positioned itself as a premium “farm-to-face” brand offering plant-based, natural skincare products. Over the last few years, the brand has built a strong identity in India’s rapidly growing clean beauty and luxury skincare segment.
Funds to Boost Omnichannel Expansion and Innovation
According to the company, the fresh capital will be used to strengthen its omnichannel strategy. RAS aims to expand its offline presence by opening more exclusive brand outlets (EBOs) in metro cities while continuing to scale its direct-to-consumer (D2C) platform. The brand is also available across leading e-commerce and quick commerce platforms, which have helped it reach customers across India.
A portion of the investment will go into research and development (R&D) to enhance product innovation. RAS plans to further invest in botanical science and ingredient research to develop high-performance, natural formulations that cater to modern Indian consumers.
The company also intends to scale its marketing efforts, deepen customer engagement, and expand its leadership team to support the next phase of growth.
Dabur Ventures’ Strategic Bet on New-Age Beauty
This funding round is significant as it marks one of the early investments by Dabur Ventures, which has been set up to back high-growth consumer brands. With Dabur’s strong legacy in Ayurveda and natural products, the investment in RAS indicates a strategic alignment in the premium and clean beauty space.
The continued participation of Unilever Ventures signals investor confidence in RAS’s growth model and long-term potential. The backing from established FMCG-linked investors provides both capital support and strategic expertise, which can help RAS compete with both Indian and global luxury skincare brands.
Rapid Growth in India’s Premium Skincare Market
Despite being a relatively young brand, RAS Luxury Skincare has recorded strong growth over the past few years. The company has built a loyal customer base through its premium positioning, attractive packaging, and focus on natural actives. Its portfolio includes facial oils, serums, cleansers, moisturisers, and other skincare essentials designed for different skin types.
The brand operates on a vertically integrated model, managing sourcing, formulation, and manufacturing processes. This “farm-to-face” approach ensures better quality control and traceability, which has become increasingly important for conscious consumers.
India’s beauty and personal care market is witnessing a clear shift towards premiumisation. Urban consumers are willing to spend more on effective, clean, and aesthetically appealing skincare products. RAS is tapping into this trend with its luxury branding combined with Ayurvedic and botanical roots.
What Lies Ahead for RAS Luxury Skincare
With the new funding in place, RAS is expected to accelerate its expansion plans, strengthen brand recall, and explore new product categories. The company may also look at expanding into international markets in the future, targeting Indian diaspora and global clean beauty consumers.
The $7.5 million Series B round underlines the growing investor interest in Indian D2C beauty startups. As competition intensifies in the skincare space, brands that combine strong product differentiation with smart distribution strategies are likely to stand out.
For RAS Luxury Skincare, this funding round could be the catalyst that transforms it from a fast-growing premium brand into a leading name in India’s luxury beauty ecosystem.