Scrubsy has done something most young brands only dream of, raising Rs 27 crore (around $3 million) within months of launching. The Gurugram-based home-cleaning startup, which runs under BoldChem Science Pvt Ltd, received the cheque from V3 Ventures.
What makes this interesting is not just the money, but the timing. Scrubsy was founded only in 2025, and in a market where a handful of big consumer companies have ruled for decades, this four-founder team is trying to do things differently.
Four founders with a simple belief
Scrubsy was founded by Kartik Sibal, Ishan Suri, Nitin Jain and Aditya Bhasin. Their belief is simple: Indian homes deserve cleaning products made for Indian problems, not repackaged versions of global formulas.
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The company builds foam-based kitchen cleaners, bathroom cleaners and shoe-cleaning products, along with care lines for footwear. Every product is developed, formulated and manufactured in-house, which means the team controls everything from the lab to the shelf. That is still rare in a category where most brands quietly outsource their manufacturing.
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Listening to customers, literally
Here is where it gets interesting. Scrubsy does not just guess what people want. The team uses AI to read customer reviews, spot the cleaning problems people actually complain about, and then design products around those complaints.
Think about it this way: if a hundred shoppers write that a kitchen cleaner leaves a sticky film, that feedback goes straight into the lab. For a new brand, this is like having a research team of thousands, and it is all free feedback.
Who is backing them
V3 Ventures is an early-stage consumer-focused investment firm backed by Verlinvest. Its India portfolio includes Ugaoo, Deconstruct, Salad Days, go zero and The Hosteller, a mix of home, personal care and lifestyle brands that share a common thread: they build products with a point of view.
The investment is a sign that investors are warming up to home and personal care brands that own their manufacturing and sell directly to consumers, at a time when Indian shoppers are moving from one-size-fits-all cleaners to specialised products for specific jobs.
What the money will do
The fresh capital will be used mainly to expand manufacturing and grow the business. Scrubsy plans to keep investing in its in-house manufacturing and product development capabilities as it takes its portfolio deeper into the Indian market.
The Indian cleaning market is huge but largely traditional. The rise of specialised D2C brands is quietly changing it, with consumers now asking for a cleaner that cuts grease without harsh fumes or a shoe cleaner that works on suede. Scrubsy is built for exactly those questions, and with Rs 27 crore in the bank, the young team now has the runway to prove that a fresh, review-driven approach can win a serious slice of the market.