Swish, the startup that promises food at your door in ten minutes, has just raised $24 million in a round led by Bertelsmann India Investments. Existing backers Accel, Bain Capital Ventures and Hara Global also joined the round, which the company will use to expand its kitchen network.
Orders cross a million a month
Swish runs a network of neighbourhood kitchens that cook and deliver fresh food quickly, rather than reheating packaged meals. The company says its monthly orders have crossed one million, with order volume tripling since March 2026. Its menu has grown past 250 items across more than 20 food categories.
The mix has shifted in an interesting way. Lunch and dinner now make up a larger share of orders than snacks and late night meals, which suggests customers are treating Swish as a regular meal option and not just a midnight craving.
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Kitchens in five cities, 1,000 planned
Founded by Aniket Shah, Ujjwal Sukheja and Saran S., Swish currently serves Bengaluru, Gurugram, Noida, Delhi and Ghaziabad, covering around 50 pincodes. The company claims over 80% of orders are delivered within 15 minutes. The fresh money goes into new kitchens, supply chain and capacity, and the company is targeting more than 1,000 kitchens over the next five years.
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The numbers are not all pretty. Swish launched in July 2024 and reported Rs 4 crore in revenue with a total loss of Rs 19 crore during the eight month period of FY25. Its FY26 results are not filed yet. Before this round it had raised around $54 million, including a $14 million cheque in March 2025. Entrackr estimates the company is now valued at around $175 million.
Ten minutes is a crowded promise
The quick food market has filled up fast. Blinkit runs Bistro, Zepto has Zepto Cafe, and Swiggy pushes Bolt. In the wider cloud kitchen space, Rebel Foods and Curefoods are already established. Every one of them is chasing the same hungry customer at the same hour.
Why it matters
Ten minute delivery sounded like a gimmick until customers started ordering lunch on it. What Swish has to prove now is simple and hard at the same time. It needs kitchens that cook fast enough and cheap enough to make a profit on a Rs 200 order, in a market where three well funded rivals are promising the same ten minutes. The million orders a month say the demand is real. The loss of Rs 19 crore says the arithmetic is not solved yet.