FanCode, the sports streaming platform backed by Dream Sports, has strengthened its sports content portfolio by acquiring exclusive media rights to broadcast men’s professional tennis in the Indian subcontinent. Under a long-term agreement with ATP Media, FanCode will become the sole digital destination for top-tier men’s tennis across India and neighbouring markets.
The partnership gives FanCode rights to stream the full ATP Tour, covering more than 50 tournaments every year. This includes prestigious ATP Masters 1000 events, ATP 500 and ATP 250 tournaments, along with the season-ending ATP Finals. The coverage will extend across India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan and the Maldives, significantly expanding access to world-class tennis for fans in the region.
Wider Access to Global Tennis Action
With this deal, FanCode aims to bring uninterrupted and comprehensive tennis coverage to fans who have long faced fragmented broadcast options. Viewers on the platform will be able to watch live matches, access full replays, catch highlights, and follow tournament-specific shows throughout the tennis calendar. The platform is also expected to introduce India-focused programming to make the viewing experience more relevant and engaging for local audiences.
The agreement ensures regular access to matches featuring the world’s leading players, including Grand Slam champions and emerging stars. From early-round clashes to championship deciders, fans will be able to follow the entire journey of the ATP season in one place.
Strategic Push Beyond Fantasy Gaming
The move comes at a crucial time for Dream Sports as it works to diversify beyond fantasy sports. The group, best known for Dream11, has been recalibrating its business strategy amid changing regulatory conditions in India’s real-money gaming space. FanCode has emerged as a key pillar in this transition, focusing on building a sustainable and scalable sports content ecosystem.
Over the past few years, FanCode has aggressively expanded its rights portfolio by securing streaming deals across multiple sports. The addition of ATP men’s tennis further strengthens its position as a multi-sport digital platform catering to both mainstream and niche sports fans.
Growing Tennis Interest in India
Tennis viewership in India has steadily grown, driven by increased exposure to international tournaments and rising interest in global stars. However, access to consistent and high-quality coverage has remained a challenge. By bringing the entire ATP calendar under one digital roof, FanCode is addressing this gap and helping nurture a more engaged tennis audience across the subcontinent.
Industry observers believe that this partnership could play a key role in growing tennis consumption, especially among younger viewers who prefer mobile-first and on-demand viewing formats. The availability of a structured tennis offering is also expected to encourage deeper fan engagement throughout the season.
Strengthening FanCode’s Sports Portfolio
With the exclusive ATP rights, FanCode continues to position itself as a serious player in the sports broadcasting space. The platform’s focus on affordability, flexible viewing options and sport-specific depth has helped it gain traction among Indian sports fans. The latest deal signals FanCode’s long-term commitment to bringing premium international sports content to regional audiences.
Overall, the partnership marks a significant milestone not only for FanCode but also for tennis fans in the Indian subcontinent, who can now look forward to seamless access to top-level men’s tennis action year after year.