DOCO, a rising rural distribution startup, has secured ₹4.5 crore in a fresh pre-seed funding round. The investment was led by GVFL and Malpani Ventures, with participation from notable angel investors. The young company aims to transform how daily-use products reach rural and semi-urban areas, and the new capital will help them speed up their mission. With a mix of technology, local partnerships, and a strong on-ground network, DOCO is becoming an important player in India’s rural supply chain sector.
DOCO’s Mission to Build a Strong Rural Supply Chain
India has a massive rural population, but reaching them with branded FMCG products remains a challenge. Many brands struggle to send goods to remote villages. Trucks take long routes. Shops are scattered. Delivery is often slow and expensive. DOCO wants to change this with a simpler and smarter model. The startup builds small, tech-enabled dark stores in rural clusters. These stores act like mini-warehouses where goods are stocked and delivered to nearby shops. This reduces time, increases product availability, and ensures that even small retailers in villages can access quality FMCG products without long delays.
A Growing Network of Rural Retailers
DOCO has already created a strong presence in western Uttar Pradesh. It serves more than 5,000 rural retailers who depend on its platform for daily supplies. These shopkeepers can order small or large quantities as per their needs. The delivery is quick and reliable because DOCO uses local partners who understand the region well. The company also collaborates with well-known FMCG brands such as Bikano, Jabsons, Yellow Diamond, and Kingfisher. This network ensures that rural customers get access to the same quality products that big cities enjoy. For many village shops, DOCO has become a dependable partner that keeps their shelves stocked and customers happy.
How the New Funding Will Help DOCO Grow
The newly raised ₹4.5 crore will be used to expand operations and strengthen DOCO’s technology. The company plans to increase its dark store count from 10 to 25 in the coming months. It also aims to grow its retailer base from 5,000 to over 25,000. This scale will help the startup cover more villages, serve more shopkeepers, and support more brands looking to reach India’s rural market. The funding will also improve DOCO’s internal systems. Better technology will allow smoother delivery management, quicker order processing, and a stronger supply chain. The company is also building tools that help brands track demand patterns in rural areas more accurately.
A Step Toward Smarter Rural Commerce
The rural distribution sector is full of untapped opportunities. Consumption in villages is rising, and customers expect more variety and faster access to products. DOCO’s model fits perfectly in this evolving landscape. By combining technology with focussed rural operations, the startup is solving a long-standing problem for FMCG companies and retailers. Investors believe DOCO can bring transparency and efficiency to an area that has always been complex. With fresh funding and a clear vision, the company is now ready for a stronger expansion phase. As DOCO continues to grow, it may soon become one of India’s leading platforms connecting brands with the next billion consumers living beyond major cities.