Haryana-based spiritual lifestyle startup Divine Hindu has successfully raised Rs 1.56 crore in a seed funding round, marking a significant milestone in its journey to bring authentic Hindu devotional products to a wider audience. The funding round was led by BeyondSeed, with active participation from D2C Insider Super Angels and Signal Ventures.
Founders’ Vision: Bridging Tradition and Modernity
Founded by brothers Aniruddha and Anurodh Singhai, Divine Hindu was born out of a deep personal connection to spirituality and Indian culture. The founders recognized a gap in the market for genuine, certified religious products that uphold ritual purity and support traditional artisans. Their vision is to create a digital-first community that caters to devotees both in India and across the global Indian diaspora.
“Growing up in a conventional Indian family, we realized how difficult it was to find authentic and meaningful religious products, both within India and abroad. With this funding, we’re ready to grow globally, launch new offerings, and build a vibrant platform for today’s devotees,” said the Singhai brothers.
Diverse Product Portfolio Rooted in Authenticity
Divine Hindu offers a carefully curated range of spiritual products, including:
Rudraksha beads and Tulsi malas
Karungali wood and sandalwood artefacts
Incense sticks (agarbatti) and brass idols
Sacred jewellery and gemstones
Puja kits and religious texts
All products emphasize ritual purity and are sourced from traditional Indian artisans, ensuring authenticity and quality.
Strategic Expansion Plans: Domestic and Global Reach
The fresh capital infusion will be utilized to:
Scale operations across India via leading e-commerce platforms such as Amazon, Flipkart, Myntra, Blinkit, Zepto, and Instamart
Expand internationally, targeting markets like the United States, United Kingdom, United Arab Emirates, and Canada through Amazon Global
Develop new product categories, including curated puja kits and wearable spiritual accessories
Enhance community engagement by building a vibrant digital platform for Hindu devotees worldwide.
Mentorship and Growth Outlook
Divine Hindu is benefiting from mentorship by renowned D2C entrepreneur Arjun Vaidya, known for scaling consumer brands in India. This guidance is expected to accelerate product innovation and brand growth, positioning Divine Hindu as a leader in the spiritual lifestyle segment.
Why Divine Hindu’s Growth Matters in Today’s India
With increasing interest among Indians and NRIs in reconnecting with spiritual roots through authentic products, Divine Hindu is well-positioned to tap into a growing market segment. The startup’s focus on traditional craftsmanship, combined with modern e-commerce and digital community-building, reflects a unique blend of heritage and technology—a formula that resonates deeply with today’s consumers.
In summary, Divine Hindu’s seed funding round is a promising development for the spiritual and lifestyle startup ecosystem in India. By leveraging authentic products, digital platforms, and global reach, Divine Hindu aims to become a trusted name for Hindu devotional needs both domestically and internationally.