Bengaluru-based food and beverage startup Good Farmer Food Concepts has raised $1.5 million (around ₹13.6 crore) in a pre-Series A funding round led by CreedCap. The round also saw participation from noted Indian sports personalities Rahul Dravid and Rohan Bopanna, along with Meraki Sport & Entertainment.
This marks a key milestone for the startup as it looks to scale its presence in India’s fast-growing specialty food and coffee market. Founded by Ashish D’abreo, Sreeram Gangadharan, and Tej Thammaiah, Good Farmer Food Concepts is building a portfolio of premium, homegrown brands rooted in quality sourcing, design-led experiences, and Indian agricultural heritage.
Funding to Drive Expansion and Brand Growth
According to the company, the fresh capital will be deployed across multiple strategic areas. A significant portion of the funding will go towards expanding its physical footprint by opening new outlets in key metro and lifestyle cities such as Mumbai, Delhi NCR, and Bengaluru. The startup also plans to strengthen its backend capabilities, including supply chain, production infrastructure, and research and development.
In addition, Good Farmer aims to scale its consumer retail business by launching more products for at-home consumption, including specialty coffee roasts and curated brewing solutions. The company believes this omnichannel approach—combining cafés, retail, and digital—will help it build a stronger brand recall among urban Indian consumers.
Farm-to-Cup Philosophy at the Core
One of the defining aspects of Good Farmer Food Concepts is its farm-to-cup model. Its flagship coffee brand, Maverick & Farmer Coffee, sources beans directly from the company’s estate in Coorg, Karnataka. This gives the team full control over quality, experimentation, and sustainability practices, while also allowing it to tell a more authentic origin story to consumers.
Beyond coffee, the company operates Square Burgers & Co., a modern quick-service concept focused on fresh ingredients and a cleaner, more contemporary take on burgers. Together, these brands cater to a new generation of Indian consumers who value transparency, taste, and experience over mass-produced offerings.
Strong Backing From Sports and Lifestyle Investors
The participation of Rahul Dravid and Rohan Bopanna adds more than just capital to the company. Their involvement aligns well with Good Farmer’s emphasis on discipline, quality, and long-term brand building. Rohan Bopanna has also collaborated with the company earlier on a signature coffee blend, underlining a deeper association with the brand.
Industry observers see this as a positive signal for emerging Indian food brands that are focused on craftsmanship rather than rapid, discount-driven growth. The presence of CreedCap as the lead investor further strengthens the company’s credibility at an early stage.
Looking Ahead in a Competitive Market
Good Farmer Food Concepts currently operates multiple outlets across Bengaluru and Goa, and the company plans to steadily increase this number over the next year. With rising demand for premium coffee, artisanal food, and experience-driven dining, the startup believes the timing is right to scale responsibly.
As competition intensifies in India’s café and QSR space, Good Farmer’s emphasis on sourcing, storytelling, and product integrity could help it stand apart. With fresh funding in place and a clear expansion roadmap, the company appears well positioned to build one of India’s next meaningful homegrown food and beverage platforms.