Conscious Chemist, the Indian direct-to-consumer skincare brand, has successfully raised ₹15 crore (approximately US$1.8 million) in a bridge funding round. The round was led by Atomic Capital, with participation from other investors. This funding marks a significant milestone for the brand, enabling it to expand its team, boost marketing, enhance inventory, and accelerate research and development for innovative new products. With this capital injection, Conscious Chemist aims to strengthen its presence in the growing Indian skincare market, which increasingly demands science-backed and effective solutions.
Science-Backed Skincare That Works
Founded in 2021 by Robin Gupta and Prakher Mathur, Conscious Chemist differentiates itself through its commitment to science-first skincare. Unlike conventional beauty brands that focus largely on aesthetics, Conscious Chemist emphasizes active ingredients that deliver measurable benefits. Their formulations include scientifically proven components such as salicylic acid, retinol, peptides, and ceramides, which are designed to target skin concerns like acne, aging, dryness, and sensitivity.
The brand currently offers over 30 products, including serums, cleansers, sunscreens, and acne treatments. Each product is developed with the climate and skin types of Indian consumers in mind. This focus on efficacy rather than just appearance has helped Conscious Chemist build a loyal customer base that trusts the brand for real, visible results.
Rapid Growth and Market Traction
In the last 12 months, Conscious Chemist has reported triple-digit revenue growth, reflecting its increasing popularity among Indian consumers. The brand has reached operational profitability, demonstrating a sustainable business model in the highly competitive direct-to-consumer sector. Currently, Conscious Chemist serves around 2.5 million customers, with repeat purchases nearly double the industry average, indicating strong product satisfaction and brand loyalty.
Fast-commerce platforms like Blinkit, Instamart, and Zepto have played a pivotal role in driving this growth. Sales through these channels have grown significantly, allowing the brand to reach customers quickly and efficiently. With the new funding, the company plans to expand distribution further while maintaining high standards of product quality.
Expansion and Innovation
Looking ahead, Conscious Chemist intends to broaden its product portfolio, including new categories such as hair and scalp care, alongside its existing skincare range. The company will also scale up its marketing efforts, enhance inventory, and invest in research and development to introduce innovative, science-backed solutions.
The brand’s mission is not only to grow but also to change the way Indians approach skincare. By focusing on active ingredients and measurable results, Conscious Chemist aims to educate consumers about effective skincare routines, moving beyond flashy packaging or temporary fixes. With its recent funding, the company is well-positioned to expand its reach, enhance its product line, and solidify its reputation as a trusted, science-driven beauty brand in India.
Conscious Chemist’s journey exemplifies how a small, dedicated startup can grow rapidly by combining scientific expertise with consumer-centric innovation. For Indian consumers, this funding could mean wider access to effective skincare solutions, more product choices, and continued focus on quality and results over hype.